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Advertising
Konsumentenverhalten
78,786
Consumer behaviour
78,355
Emotion
10,369
Theorie
9,489
Theory
9,308
Beziehungsmarketing
8,939
Relationship marketing
8,928
Markenführung
7,403
Brand management
7,402
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6,518
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6,491
Kundenzufriedenheit
5,677
Customer satisfaction
5,675
Online-Handel
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5,377
USA
4,976
United States
4,765
Social Web
4,706
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4,704
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4,492
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4,491
Online-Marketing
4,367
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4,342
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4,223
Brand
4,218
Markenartikel
4,214
Deutschland
4,197
Retail trade
4,091
Germany
3,873
Experiment
3,823
Werbewirkung
3,663
Advertising effects
3,624
Verbraucherverhalten
3,557
Electronic Commerce
3,499
E-commerce
3,388
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2,934
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2,820
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2,817
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Septianto, Felix
22
Eisend, Martin
15
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14
Dahlén, Micael
13
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
12
Rosengren, Sara
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Diehl, Sandra
10
Chan, Kara
9
Evans, Nathaniel J.
9
Sahni, Navdeep S.
9
Thaichon, Park
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Ghose, Anindya
8
Hudders, Liselot
8
Quach, Sara
8
Stafford, Marla Royne
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Choi, Yung Kyun
7
Mooij, Marieke K. de
7
Moshary, Sarah
7
Shin, Jiwoong
7
Terlutter, Ralf
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Bang Nguyen Viet
6
Bellman, Steven
6
Boerman, Sophie C.
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
6
Kareklas, Ioannis
6
Keller, Kevin Lane
6
Kim, Kacy K.
6
King, Karen Whitehill
6
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Axel-Springer-Verlag
8
National Bureau of Economic Research
8
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7
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Study on the consumer judgment of advertising
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
The Nielsen Company (Germany)
1
Tilburg University, School of Economics and Management
1
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International journal of advertising : the review of marketing communications
120
Journal of business research : JBR
103
Journal of marketing communications
97
International journal of advertising : the quarterly review of marketing communications
73
Journal of advertising research
64
Journal of promotion management : innovations in planning and applied research
46
Journal of retailing and consumer services
43
Journal of promotion management : JPM
42
Journal of advertising
40
International journal of internet marketing and advertising : IJIMA
38
Journal of advertising : official publication of the American Academy of Advertising
38
Psychology & marketing
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
European journal of marketing : EJM
25
Journal of current issues and research in advertising : JCIRA
25
Health marketing quarterly
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Marketing letters : a journal of research in marketing
20
Asia Pacific journal of marketing and logistics
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Journal of current issues and research in advertising
18
The journal of consumer marketing
18
Journal of marketing
17
Journal of marketing research : JMR
17
International journal of consumer studies
16
Journal of global marketing
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Young consumers : insight and ideas for responsible marketers
14
European journal of marketing
13
International journal of pharmaceutical and healthcare marketing : IJPHM
12
Journal of historical research in marketing
12
Marketing intelligence & planning
12
The journal of product & brand management
12
Journal of consumer marketing
11
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ECONIS (ZBW)
2,878
EconStor
7
USB Cologne (EcoSocSci)
6
RePEc
3
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1
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date (oldest first)
1
Is sexy better than funny? : disentangling the persuasive effects of
pleasure
and
arousal
across sex and humour appeals
Das, Enny
;
Galekh, Maryna
;
Vonkeman, Charlotte
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011546490
Saved in:
2
Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals
Talebi, Arash
;
Mukherjee, Sourjo
;
Das, Gopal
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1346-1362
Persistent link: https://www.econbiz.de/10014531218
Saved in:
3
Colours in advertising and affective responses : the moderating role of gender and optimum stimulation level
Balamoorthy, S.
;
Pandey, Mrinalini
- In:
International journal of applied management science
11
(
2019
)
3
,
pp. 255-276
Persistent link: https://www.econbiz.de/10012110840
Saved in:
4
How the content of location-based advertisings influences consumers' store patronage intention
Zhu, Dong Hong
;
Sun, Hui
;
Chang, Ya Ping
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 603-611
Persistent link: https://www.econbiz.de/10011808330
Saved in:
5
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
6
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
7
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
8
Techno-Creative Media and In-Store Branding : An Empirical Assessment of Advertising Effectiveness in Select Malls
Rath, Dr. Sabyasachi
-
2010
converting a browser into a buyer by appealing to their senses, values and
emotions
. That is what In-store branding is. For quite …
Persistent link: https://www.econbiz.de/10014199005
Saved in:
9
Joy to the (shopper) world : an S-O-R view of digital place-based media in upmarket shopping malls
Roux, Amarentia Thérèse
;
Maree, Tania
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 1031-1060
Persistent link: https://www.econbiz.de/10012623363
Saved in:
10
Impact of subliminal advertising on consumer buying behaviour : an empirical study on young Indian consumers
Sofi, Shakeel Ahmad
;
Nika, Fayaz Ahmad
;
Shoib, Mohd Shah
; …
- In:
Global business review
19
(
2018
)
6
,
pp. 1580-1601
Persistent link: https://www.econbiz.de/10011982913
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