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Advertising
Advertising effects
11
Werbewirkung
11
USA
10
United States
10
Werbung
10
Sportmarketing
7
Sports marketing
7
Advertising planning
4
Consumer behaviour
4
Crisis management
4
Data envelopment analysis
4
Konsumentenverhalten
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Social Web
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Social media
4
Social web
4
Sport event
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Sportveranstaltung
4
Werbeplanung
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sports advertising
4
Communication
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Corporate reputation
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Data-Envelopment-Analyse
3
Fernsehwerbung
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Firmenimage
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Internet marketing
3
Krisenmanagement
3
Online-Marketing
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Sport
3
Sports
3
Television advertising
3
Advertising industry
2
Betriebliche Budgetierung
2
Brand extension
2
China
2
Corporate budgeting
2
Kommunikation
2
Management
2
Markentransfer
2
Media usage
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English
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Cheong, Yunjae
10
Kim, Kihan
6
Combs, Justin
2
Brown, Natalie
1
Cheong, Hyuk Jun
1
De Gregorio, Federico
1
Kim, Hyuksoo
1
Lim, Joon Soo
1
Noh, Yeayoung
1
Ye, Lan
1
Zheng, Lu
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International journal of advertising : the quarterly review of marketing communications
2
Journal of marketing communications
2
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of current issues and research in advertising : JCIRA
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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1
Advertising spending efficiency of beauty-care product companies : comparison between local companies and multinational companies in the US market
Ye, Lan
;
Cheong, Yunjae
- In:
Journal of global marketing
25
(
2012
)
5
,
pp. 262-281
Persistent link: https://www.econbiz.de/10009756664
Saved in:
2
A frontier analysis for advertising budgeting : benchmarking efficient advertisers
Kim, Kihan
;
Cheong, Yunjae
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10003929296
Saved in:
3
The current practices in food advertising : the usage and effectiveness of different advertising claims
Kim, Kihan
;
Cheong, Yunjae
;
Zheng, Lu
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 527-553
Persistent link: https://www.econbiz.de/10003874758
Saved in:
4
Advertising agency operating efficiency
Cheong, Yunjae
;
Kim, Kihan
;
Combs, Justin
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 83-99
Persistent link: https://www.econbiz.de/10011536091
Saved in:
5
Choosing the right message for the right cause in social cause advertising : type of social cause message, perceived company, cause fit and the persuasiveness of communication
Kim, Kihan
;
Cheong, Yunjae
;
Lim, Joon Soo
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 473-494
Persistent link: https://www.econbiz.de/10011546541
Saved in:
6
Advertising spending efficiency among top US advertisers from 1985 to 2012 : overspending or smart managing?
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 344-358
Persistent link: https://www.econbiz.de/10010469997
Saved in:
7
Measuring the advertising efficiency of the top US sports advertisers
Brown, Natalie
;
Cheong, Yunjae
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10010406130
Saved in:
8
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung
;
Kim, Hyuksoo
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
Saved in:
9
An analysis of media violence in commercials aired during the telecasts of sports events
Cheong, Yunjae
;
Combs, Justin
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 602-625
Persistent link: https://www.econbiz.de/10011613215
Saved in:
10
Updating the Foote, Cone & Belding Grid Revisiting the product classifications of the FCB grid for online shopping and contemporary consumers' decision making
Cheong, Hyuk Jun
;
Cheong, Yunjae
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 12-29
Persistent link: https://www.econbiz.de/10012533650
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