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Komunikacja rynkowa : kultura, perswazja, technologia
Waśkowski, Zygmunt (contributor) - 2011
Persistent link: https://www.econbiz.de/10009535386
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Do sympathy biases induce charitable giving? The effects of advertising content
Sudhir, K.; Roy, Subroto; Cherian, Mathew - In: Marketing science : the marketing journal of the … 35 (2016) 6, pp. 849-869
Persistent link: https://www.econbiz.de/10011617432
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Attitudes and donation behavior when reading positive and negative charity appeals
Erlandsson, Arvid; Nilsson, Artur; Västfjäll, Daniel - In: Journal of nonprofit & public sector marketing 30 (2018) 4, pp. 444-474
Persistent link: https://www.econbiz.de/10011956577
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Cause-related marketing : an interpretive structural model approach
Sindhu, Shilpa - In: Journal of nonprofit & public sector marketing 34 (2022) 1, pp. 102-128
Persistent link: https://www.econbiz.de/10012802217
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Charity advertising : congruence between political orientation and cause of need
Lee, Younghwa; Seo, Joon Yong; Yoon, Sukki - In: International journal of advertising : the review of … 39 (2020) 7, pp. 943-962
Persistent link: https://www.econbiz.de/10012395588
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The effect of sequential structure in charity advertising on message elaboration and donation intention : the mediating role of empathy
Bae, Mikyeung - In: Journal of promotion management : innovations in … 27 (2021) 1, pp. 177-209
Persistent link: https://www.econbiz.de/10012385183
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Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context
Kureshi, Sonal; Thomas, Sujo - In: Journal of marketing communications 26 (2020) 3, pp. 268-289
Persistent link: https://www.econbiz.de/10012203476
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The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung - In: Journal of marketing communications 29 (2023) 3, pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
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Toward a digital attribution model : measuring the impact of display advertising on online consumer behavior
Ghose, Anindya; Todri-Adamopoulos, Vilma - In: Management information systems : mis quarterly 40 (2016) 4, pp. 889-910
Persistent link: https://www.econbiz.de/10011612498
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Does Retail Advertising Work? Measuring the Effects of Advertising on Sales Via a Controlled Experiment on Yahoo!
Lewis, Randall A. - 2011
We measure the causal effects of online advertising on sales, using a randomized experiment performed in cooperation between Yahoo! and a major retailer. After identifying over one million customers matched in the databases of the retailer and Yahoo!, we randomly assign them to treatment and...
Persistent link: https://www.econbiz.de/10013123721