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What influences online shopping in Nigeria : trust or website quality?
Esho, Ebes; Verhoef, Grietjie - In: African journal of business and economic research : AJBER 16 (2021) 3, pp. 155-175
Persistent link: https://www.econbiz.de/10013282425
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The effects of sales promotion, attractiveness of internet advertising, and website quality on impulse buying of consumers of Tokopedia in Indonesia
Firdausy, Carunia Mulya; Fernanda, Maria - In: International journal of management & enterprise … 20 (2021) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10012514493
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Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
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The online target advertising design model : a conceptual model to provide theoretical guidelines, insights, and understanding in online target marketplaces and the development of...
Idemudia, Efosa C. - In: International journal of information technology and … 15 (2016) 3, pp. 195-226
Persistent link: https://www.econbiz.de/10011719661
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Effect of Advertising, Word of Mouth, Website Quality, and Risk Perception on Buying Interest (Study on Consumer E-Commerce Shopee)
Komariyah, Nur - 2019
experience, employee salaries, and employee performance. This research was conducted in Indonesia and with a total sample. Data …
Persistent link: https://www.econbiz.de/10012895482
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Effect of Advertising, Word of Mouth, Website Quality, and Risk Perception on Buying Interest (Study on Consumer E-Commerce Shopee)
Lasha, Sarah; Usman, Osly - 2019
interest, 3. The effect of website quality on buying interest, 4. The effect of risk perception on buying interest, 5. The … effect of advertising, word of mouth, website quality, risk perception on buying interest. The purpose of this study was to … gain knowledge and test theories about advertising, word of mouth, website quality, risk perception on buying interest …
Persistent link: https://www.econbiz.de/10014109049
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B2B web sites : advertising or relationship development?
Usunier, Jean-Claude; Ivens, Björn Sven; Roulin, Nicolas - 2008
Persistent link: https://www.econbiz.de/10008799158
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How to achieve targeted advertising with the e-commerce platform's membership system?
Li, Hu; Zhang, Weiyi; Du, Shaofu; Sun, Xiahui - In: Omega : the international journal of management science 130 (2025), pp. 1-15
Persistent link: https://www.econbiz.de/10015085380
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Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey; Trundova, Olga - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
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Attention, recall and purchase : experimental evidence on online news and advertising
Valletti, Tommaso M.; Veiga, André - 2021
We conduct an experiment where subjects read online news articles and are shown ads for brands next to those articles. Using eye-tracking technology, we measure the attention that each individual devotes to each article and ad. Then, respondents choose between cash or vouchers for the brands...
Persistent link: https://www.econbiz.de/10012495704