//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Experimental investigation of...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
Experiment
44,345
Theorie
13,676
Theory
13,504
Cognition
11,795
Kognition
11,742
Consumer behaviour
11,518
Konsumentenverhalten
11,488
Emotion
10,890
Werbewirkung
8,045
Advertising effects
7,818
Spieltheorie
6,608
Game theory
6,456
Middle East
5,253
Mittlerer Osten
4,619
Tourismusmarketing
4,607
Tourism marketing
4,592
Werbung
4,042
USA
3,844
United States
3,774
experiment
3,581
Entscheidung
3,247
Verhaltensökonomik
3,234
Decision
3,192
Behavioral economics
3,191
Online-Marketing
2,862
Internet marketing
2,842
Tourismus
2,680
Tourism
2,573
Deutschland
2,571
Public goods
2,571
Feldforschung
2,544
Öffentliche Güter
2,544
Field research
2,533
Germany
2,451
Brand management
2,419
Markenführung
2,414
Persönlichkeitspsychologie
2,395
Personality psychology
2,357
Markenimage
2,352
more ...
less ...
Online availability
All
Undetermined
1,848
Free
787
Type of publication
All
Article
3,029
Book / Working Paper
985
Journal
10
Type of publication (narrower categories)
All
Article in journal
2,825
Aufsatz in Zeitschrift
2,825
Aufsatz im Buch
159
Book section
159
Graue Literatur
149
Non-commercial literature
149
Working Paper
120
Arbeitspapier
116
Hochschulschrift
60
Thesis
35
Collection of articles of several authors
34
Sammelwerk
34
research-article
24
Conference paper
20
Konferenzbeitrag
20
Lehrbuch
17
Aufsatzsammlung
16
Textbook
15
Konferenzschrift
14
Reprint
8
Collection of articles written by one author
6
Sammlung
6
Conference proceedings
5
Case study
4
Fallstudie
4
Mehrbändiges Werk
4
Multi-volume publication
4
Bibliografie
3
Bibliografie enthalten
3
Bibliography included
3
Einführung
3
Glossar enthalten
3
Glossary included
3
review-article
3
Bibliographie
2
Mikroform
2
review
2
Article
1
Bildband
1
CD-ROM, DVD
1
more ...
less ...
Language
All
English
3,895
German
122
Italian
2
Undetermined
2
French
1
Indonesian
1
Lithuanian
1
Russian
1
more ...
less ...
Author
All
Kaiser, Harry M.
26
Gierl, Heribert
19
Pelsmacker, Patrick de
19
Septianto, Felix
19
Eisend, Martin
18
Rosengren, Sara
16
Dahlén, Micael
15
Diehl, Sandra
15
Yoon, Hye Jin
15
Yoon, Sukki
15
Stafford, Marla Royne
14
Taylor, Charles Raymond
14
Reijmersdal, Eva A. van
12
Rozendaal, Esther
12
Sahni, Navdeep S.
12
Dens, Nathalie
11
Terlutter, Ralf
11
Torres, Ivonne M.
11
Wilbur, Kenneth C.
11
Wilson, Rick T.
11
Bellman, Steven
10
Chan, Kara
10
Evans, Nathaniel J.
10
Malik, Garima
10
Mueller, Barbara
10
Sayedi, Amin
10
Buijzen, Moniek
9
Choi, Yung Kyun
9
Esch, Franz-Rudolf
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Okazaki, Shintaro
9
Phau, Ian
9
Puntoni, Stefano
9
Weinberger, Marc G.
9
Wu, Linwan
9
Boerman, Sophie C.
8
Campbell, Colin L.
8
more ...
less ...
Institution
All
National Bureau of Economic Research
10
Springer Fachmedien Wiesbaden
9
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Research Foundation
2
European Advertising Academy
2
IGI Global
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Centre for International Economic Studies
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Erasmus Research Institute of Management
1
Graduate School of Economics, Osaka University
1
Herbert von Halem Verlag
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
IP Deutschland GmbH <Köln>
1
Institute of Practioners in Advertising
1
J. L. Kellogg Graduate School of Management
1
Lithuanian University of Agriculture
1
Macquarie University / Department of Business
1
Market Research Society
1
Marketing Science Institute
1
NetLibrary, Inc
1
New Mexico
1
New Mexico State Highway Commission
1
Nikkei Kōkoku Kenkyūsho <Tokio>
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
163
International journal of advertising : the quarterly review of marketing communications
124
Journal of business research : JBR
118
Journal of marketing communications
116
Journal of advertising : official publication of the American Academy of Advertising
107
Journal of advertising research
96
Journal of promotion management : innovations in planning and applied research
57
Journal of promotion management : JPM
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
53
Journal of retailing and consumer services
42
Psychology & marketing
42
International journal of internet marketing and advertising : IJIMA
41
European journal of marketing : EJM
36
Journal of current issues and research in advertising : JCIRA
35
Health marketing quarterly
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of marketing research : JMR
28
Journal of advertising
27
Young consumers : insight and ideas for responsible marketers
26
Journal of global marketing
24
Journal of current issues and research in advertising
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Marketing letters : a journal of research in marketing
23
Journal of international consumer marketing
21
Journal of marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of marketing research
20
Asia Pacific journal of marketing and logistics
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
International journal of pharmaceutical and healthcare marketing : IJPHM
18
The journal of consumer marketing
18
International journal of consumer studies
17
Marketing : ZFP ; journal of research and management
17
Quantitative marketing and economics : QME
17
Journal of business ethics : JOBE
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Marketing intelligence & planning
14
SpringerLink / Bücher
14
European journal of operational research : EJOR
13
International journal of hospitality management
13
more ...
less ...
Source
All
ECONIS (ZBW)
3,970
Other ZBW resources
30
USB Cologne (EcoSocSci)
15
EconStor
5
BASE
2
RePEc
2
Showing
1
-
10
of
4,024
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of message framing in CSR advertising on consumers'
emotions
, attitudes, and behavioral intentions
Stadlthanner, Katja Anna
;
Andreu, Luisa
;
Ribeiro, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
7
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013357136
Saved in:
2
Winning versus not losing : exploring the effects of in-game advertising outcome on its effectiveness
Ghosh, Tathagata
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 134-147
Persistent link: https://www.econbiz.de/10011616023
Saved in:
3
Impact of subliminal advertising on consumer buying behaviour : an empirical study on young Indian consumers
Sofi, Shakeel Ahmad
;
Nika, Fayaz Ahmad
;
Shoib, Mohd Shah
; …
- In:
Global business review
19
(
2018
)
6
,
pp. 1580-1601
Persistent link: https://www.econbiz.de/10011982913
Saved in:
4
The effects of
emotions
on cognitive effort while processing mediated stadium-embedded advertising : a dynamic motivational systems approach
Lee, Minkyo
;
Potter, Robert F.
;
Pedersen, Paul M.
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
5
,
pp. 605-624
Persistent link: https://www.econbiz.de/10012177444
Saved in:
5
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
6
In the mood for action : when negative program-induced mood improves the behavioral effectiveness of TV commercials
Tafani, Eric
;
Roux, Elyette
;
Greifeneder, Rainer
- In:
Journal of business research : JBR
84
(
2018
),
pp. 125-140
Persistent link: https://www.econbiz.de/10011802802
Saved in:
7
Celebrity endorsements in destination marketing : a three country investigation
Roy, Subhadip
;
Dryl, Wioleta
;
Gil, Luciana de Araujo
- In:
Tourism management : research, policies, practice
83
(
2021
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012417492
Saved in:
8
Marketing to tourists from unfriendly countries : should we even try?
Stepchenkova, Svetlana
;
Su, Lijuan
;
Shichkova, Elena
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
2
,
pp. 266-282
Persistent link: https://www.econbiz.de/10011982330
Saved in:
9
Consumers' behavioural responses to price promotions of organic products : an introspective pre-study and an online field
experiment
Isojärvi, Jyrki
;
Aspara, Jaakko
- In:
European journal of marketing
57
(
2023
)
7
,
pp. 1804-1825
Persistent link: https://www.econbiz.de/10014342168
Saved in:
10
Guilt-decreasing marketing appeals : the efficacy of vacation advertising on Chinese tourists
Prayag, Girish
;
Soscia, Isabella
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 551-565
Persistent link: https://www.econbiz.de/10011517145
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->