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"If you ain't first, you're last!" : understanding identity threat, team identification, and advertisement messages when your favorite team loses

Kwak, Dae Hee; Pradhan, Sean - In: Journal of sport management : the official journal of … 35 (2021) 2, pp. 158-171

Persistent link: https://www.econbiz.de/10012516328

Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games

Hwang, Yongjin; Ballouli, Khalid; So, Kevin; Heere, Bob - In: Journal of sport management : the official journal of … 31 (2017) 5, pp. 480-496

Persistent link: https://www.econbiz.de/10011823053

The effect of advertising on sales and brand equity in small sport businesses

Hayduk, Ted, III; Walker, Matthew - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 3, pp. 178-192

Persistent link: https://www.econbiz.de/10012667320

The effects of sexualized and violent presentations of women in combat sport

Greenwell, T. Christopher; Simmons, Jason M.; Hancock, Meg - In: Journal of sport management : the official journal of … 31 (2017) 6, pp. 533-545

Persistent link: https://www.econbiz.de/10011781495

Branding, Sponsorship and Advertising in the Barclays Premier League

Sosnovskikh, Sergey - 2017

evaluates different types of advertising in football industry and analyses football clubs and players as brands, their … advertising in the football industry. However, it remains unclear if these factors eventually influence the product sales of the …This research aims to investigate the influence of the Barclays Premier League sponsors on the football spectators. It …

Persistent link: https://www.econbiz.de/10014123218

Featuring the hometown team in cause-related sports marketing : a cautionary tale for league-wide advertising campaigns

Nichols, Bridget Satinover; Cobbs, Joe; Raska, David - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 4, pp. 212-226

Persistent link: https://www.econbiz.de/10011635483

Influences on sponsorship deals in NASCAR : indirect evidence from time on camera

Rotthoff, Kurt William; Depken, Craig A.; Groothuis, … - In: Applied economics 46 (2014) 19/21, pp. 2277-2289

Persistent link: https://www.econbiz.de/10010417274

Sports bettors' responses to sports-embedded gambling promotions : implications for compulsive consumption

Hing, Nerilee; Lamont, Matthew; Vitartas, Peter; Fink, Elian - In: Journal of business research : JBR 68 (2015) 10, pp. 2057-2066

Persistent link: https://www.econbiz.de/10011373169

More surf, less bias : the influence of advertising in two-sided sport markets

Rösch, Jürgen - In: International journal of sport finance 9 (2014) 4, pp. 331-345

Persistent link: https://www.econbiz.de/10010459670

Affective response to gambling promotions during televised sport : a qualitative analysis

Lamont, Matthew; Hing, Nerilee; Vitartas, Peter - In: Sport management review 19 (2016) 3, pp. 319-331

Persistent link: https://www.econbiz.de/10011598945

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