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Managing brands in 4D : unders...
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Advertising
Brand management
17,660
Markenführung
17,246
Consumer behaviour
7,592
Branchenentwicklung
7,588
Konsumentenverhalten
7,550
Markenimage
7,191
Brand image
7,099
Sector development
7,075
Markenartikel
5,312
Brand
5,311
Deutschland
2,996
Germany
2,633
Relationship marketing
2,613
Beziehungsmarketing
2,611
Markenpolitik
2,199
Social Web
1,852
Social web
1,849
Online-Marketing
1,655
Internet marketing
1,627
Marketingmanagement
1,430
Marketing management
1,423
Werbewirkung
1,181
Advertising effects
1,169
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1,087
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1,052
Marketing
963
Theorie
907
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896
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889
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889
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875
Welt
871
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862
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857
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854
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837
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792
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707
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Septianto, Felix
8
Dens, Nathalie
5
Gierl, Heribert
5
Hayes, Jameson L.
5
Hudders, Liselot
5
Pelsmacker, Patrick de
5
Romaniuk, Jenni
5
Seo, Yuri
5
Taylor, Charles Raymond
5
Bellman, Steven
4
Cohen, Justin
4
Eisend, Martin
4
Kennedy, Rachel
4
Ko, Eunju
4
Srivastava, R. K.
4
Vashisht, Devika
4
Wilson, Rick T.
4
Adeola, Ogechi
3
Botzenhardt, Florian
3
Buijzen, Moniek
3
Cauberghe, Verolien
3
Chen, Huan
3
Faulkner, Margaret
3
Ferdinand, Hans-Michael
3
Guzman, Francisco
3
Hatzithomas, Leonidas
3
Huber, Frank
3
Karray, Salma
3
Keller, Kevin Lane
3
Khan, Bilal Mustafa
3
Kim, Eunice
3
Kim, Eunjin
3
King, Karen Whitehill
3
Kreicbergs, Toms
3
Kumar, Rakesh
3
Meyer, Frederik
3
Milfeld, Tyler
3
Mogaji, Emmanuel
3
Nguyen, Cathy
3
Pittman, Matthew
3
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Springer Fachmedien Wiesbaden
3
American Marketing Association
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Axel Springer AG / Marketing Anzeigen
1
Europa Verlag Ges. m.b.H. & Co. KG
1
ICORIA <16., 2017, Gent>
1
ICORIA <17., 2018, Valencia>
1
Information Resources Management Association
1
Museum der Arbeit <Hamburg>
1
Reemtsma-Cigarettenfabriken <Hamburg>
1
Springer VS
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
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Published in...
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Journal of business research : JBR
33
International journal of advertising : the review of marketing communications
31
Journal of marketing communications
25
Journal of advertising research
22
International journal of advertising : the quarterly review of marketing communications
18
Strategic Direction
18
Journal of advertising
17
Journal of promotion management : innovations in planning and applied research
12
International journal of internet marketing and advertising : IJIMA
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of promotion management : JPM
11
The journal of product & brand management
11
The journal of brand management : an international journal
10
Journal of retailing and consumer services
9
Psychology & marketing
9
Journal of historical research in marketing
8
Asia Pacific journal of marketing and logistics
6
European journal of marketing : EJM
5
Journal of global marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Springer eBook Collection
5
International journal of consumer studies
4
International marketing review
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Marketing : ZFP ; journal of research and management
4
Marketing letters : a journal of research in marketing
4
Research
4
SpringerLink / Bücher
4
The IUP journal of brand management : IJBRM
4
The journal of consumer marketing
4
Vision : the journal of business perspective
4
European Advertising Academy
3
European journal of marketing
3
Global business review
3
International journal of production economics
3
Journal of Product & Brand Management
3
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Source
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ECONIS (ZBW)
742
Other ZBW resources
25
USB Cologne (EcoSocSci)
3
EconStor
1
RePEc
1
Showing
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772
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1
The persuasion industries : the making of modern Britain
McKevitt, Steven
-
2018
-
First edition
Persistent link: https://www.econbiz.de/10012606579
Saved in:
2
Markenwerbung und nachhaltiger Konsum : "Faszination Nachhaltigkeit" oder "Bedrohung Nachhaltigkeit"?
Lichtl, Martin
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013436451
Saved in:
3
Making the brand appealing : advertising strategies and consumers' attitude towards UK retail bank brands
Mogaji, Emmanuel
;
Danbury, Annie
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 531-544
Persistent link: https://www.econbiz.de/10011801051
Saved in:
4
Emotionomics : leveraging emotions for business success
Hill, Dan
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10008660123
Saved in:
5
Schockierende Werbung : Erfolg bei erlebnisorientierten Konsumenten
Lischka, Juliane A.
-
2006
Persistent link: https://www.econbiz.de/10003139175
Saved in:
6
Examining consumer responses to YouTube ads through facial expressions and self-reports : the role of gender identity and emotional appeals
Voutsa, Maria C.
;
Tsichla, Eirini
;
Hatzithomas, Leonidas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 368-393
Persistent link: https://www.econbiz.de/10012670668
Saved in:
7
Communicating sustainability for the green economy
Kahle, Lynn R.
(
ed.
);
Gurel-Atay, Eda
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010220855
Saved in:
8
The effects of communicating passion in advertising : how messages like "we love what we do!" shape people's product and brand evaluations
Dahlén, Micael
;
Thorbjørnsen, Helge
;
Colliander, Jonas
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10012293491
Saved in:
9
The role of emotions in advertising : a call to action
Poels, Karolien
;
Dewitte, Siegfried
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 81-90
Persistent link: https://www.econbiz.de/10012201400
Saved in:
10
Awe in advertising : the mediating role of an abstract mindset
Septianto, Felix
;
Seo, Yuri
;
Li, Loic Pengtao
;
Shi, Linsong
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10014233721
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