Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Country-of-origin effects and...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
Werbung
46
Consumer behaviour
35
Konsumentenverhalten
35
USA
32
United States
30
Advertising effects
28
Werbewirkung
28
International marketing
18
Internationales Marketing
16
Brand management
11
Internet marketing
11
Markenführung
11
Online-Marketing
11
Brand image
9
Markenimage
9
Corporate Social Responsibility
8
Corporate social responsibility
8
Theorie
8
Theory
8
Marketing management
7
Marketingmanagement
7
Welt
7
World
7
EU countries
6
EU-Staaten
6
Multinationales Unternehmen
6
Regulation
6
South Korea
6
Transnational corporation
6
Bibliometrics
5
Bibliometrie
5
Regulierung
5
Social Web
5
Social web
5
Standardisierung
5
Standardization
5
Südkorea
5
Advertising regulation
4
Agriculture
4
more ...
less ...
Online availability
All
Undetermined
34
Free
1
Type of publication
All
Article
45
Book / Working Paper
8
Type of publication (narrower categories)
All
Article in journal
36
Aufsatz in Zeitschrift
36
Aufsatz im Buch
4
Book section
4
Collection of articles of several authors
4
Sammelwerk
4
research-article
4
Aufsatzsammlung
2
Reprint
1
review-article
1
viewpoint
1
more ...
less ...
Language
All
English
53
Author
All
Taylor, Charles Raymond
38
Taylor, Charles R.
10
Taylor, Charles Robert
7
Okazaki, Shintaro
6
Mueller, Barbara
4
Raithel, Sascha
3
Anne Raymond, Mary
2
Lee, Doo-Hee
2
Schwaiger, Manfred
2
Baek, Tae Hyun
1
Bang, Hae‐Kyong
1
Bergkvist, Lars
1
Bergvist, Lars
1
Bonner, P. Greg
1
Borenstein, Benjamin E.
1
Cadogan, John W.
1
Capella, Michael L.
1
Carlson, Les
1
Cho, Yoon-Na
1
Choi, Yung Kyun
1
Chu, Shu-Chuan
1
Costello, John P.
1
Diehl, Sandra
1
Dolezal, Michael
1
Ford, John B.
1
Franke, George R.
1
Grau, Stacy Landreth
1
Hock, Stefan J.
1
Hoon Kim, Kyung
1
Jeong Kang, Ie
1
Kim, Eunyoung
1
Kim, Jungkeun
1
Kim, Juran
1
Kim, Seoyoung
1
Ko, Eunju
1
Kozup, John C.
1
Lee, Jong-Ho
1
Lee, Sungkyu
1
Lou, Chen
1
Mafael, Alexander
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
10
International journal of advertising : the quarterly review of marketing communications
9
International Marketing Review
5
Advances in international marketing
4
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of advertising
2
Journal of business research : JBR
2
Journal of current issues and research in advertising
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in international marketing 1474-7979 v. 18
1
Advances in international marketing : a research annual
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising theory
1
Cross-cultural buyer behavior
1
International advertising and communication : current insights and empirical findings
1
International marketing ; Vol. 2
1
Journal of Consumer Marketing
1
Journal of consumer behaviour
1
Journal of marketing theory and practice : JMTP
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of strategic marketing
1
Measurement and research methods in international marketing
1
New directions in international advertising research
1
more ...
less ...
Source
All
ECONIS (ZBW)
46
Other ZBW resources
6
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
53
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Cross-cultural buyer behavior
Taylor, Charles Raymond
(
contributor
); …
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003444215
Saved in:
2
New directions in international advertising research
Taylor, Charles Raymond
(
contributor
); …
-
2002
-
1. ed
Persistent link: https://www.econbiz.de/10001687364
Saved in:
3
Editorial: Should tax deductibility for advertising be eliminated? : the research evidence says no
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 197-202
Persistent link: https://www.econbiz.de/10010362930
Saved in:
4
Editorial: On the economic effects of advertising : evidence that advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 339-342
Persistent link: https://www.econbiz.de/10009789462
Saved in:
5
Editorial : the London Olympics 2012 : what advertisers should watch
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 459-464
Persistent link: https://www.econbiz.de/10009581826
Saved in:
6
Generational research and advertising to various age cohorts : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 683-685
Persistent link: https://www.econbiz.de/10012623875
Saved in:
7
Editorial : advertising and small businesses : the need for more research
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 589-590
Persistent link: https://www.econbiz.de/10013209375
Saved in:
8
Advertising and COVID-19 : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 587-589
Persistent link: https://www.econbiz.de/10012260238
Saved in:
9
Some interesting findings about Super Bowl advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 167-170
Persistent link: https://www.econbiz.de/10011581081
Saved in:
10
Global consumer culture and advertising research : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 505-507
Persistent link: https://www.econbiz.de/10011882025
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
