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Marketing mix influence on service brand equity and its dimensions
Mukherjee, Somnath; Shivani, Shradha - In: Vision : the journal of business perspective 20 (2016) 1, pp. 9-23
Persistent link: https://www.econbiz.de/10011581949
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Direct to consumer advertising of robotic heart bypass surgery : effectiveness, patient satisfaction and clinical outcomes
Kiani, Soroosh; Kurian, Dinesh; Henkin, Stanislav; … - In: International journal of pharmaceutical and healthcare … 10 (2016) 4, pp. 358-375
Persistent link: https://www.econbiz.de/10011643421
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Investigating the impact of advertising on customers’ behavioral intentions : a case of agriculture bank
Mandan, Momeni; Hossein, Safarzadeh; Furuzandeh, Askary - In: Business and Economic Research : BER 3 (2013) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10009779806
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Proactive management of customer relationship quality : an empirical investigation of mobile phone companies
Dinulescu, Catalin C.; Visinescu, Lucian L.; Prybutok, … - In: Journal of decision systems 27 (2018) 3, pp. 187-211
Persistent link: https://www.econbiz.de/10012164222
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Impact of functional/cognitive and emotional advertisements on image and repurchase intention
Han, Heesup; Nguyen, Hong Ngoc; Song, Hak-jun; Lee, … - In: Journal of hospitality marketing & management 28 (2019) 4, pp. 446-471
Persistent link: https://www.econbiz.de/10012176671
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Customer acquisition, retention, and service access quality : optimal advertising, capacity level, and capacity allocation
Afèche, Philipp; Araghi, Mojtaba; Baron, Opher - In: Manufacturing & service operations management : M & SOM 19 (2017) 4, pp. 674-691
Persistent link: https://www.econbiz.de/10011770629
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Linking brand orientation with service quality, satisfaction, and positive word-of-mouth : evidence from the higher education sector
Casidy, Riza - In: Journal of nonprofit & public sector marketing 26 (2014) 2, pp. 142-161
Persistent link: https://www.econbiz.de/10010382656
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Does advertising exposure prior to customer satisfaction survey enhance customer satisfaction ratings?
Lee, Eun Young; Park, Chan Su - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 513-523
Persistent link: https://www.econbiz.de/10011399098
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The effects of advertising spending on satisfaction : a comparison study of bank and supermarket industries
Ha, Hong-youl; Muthaly, Siva - In: Journal of current issues and research in advertising : … 30 (2008) 2, pp. 87-97
Persistent link: https://www.econbiz.de/10003807892
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Customer Relationship Management Approach And Student Satisfaction in Higher Education Marketing
Ogunnaike, Olaleke - 2017
The primary objective of the article was to determine the relationship between customer relationship management and student satisfaction. The study explored the ways in which student satisfaction can be achieved with the use of customer relationship management. Both descriptive and inferential...
Persistent link: https://www.econbiz.de/10012946288