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Advertising
Consumer behaviour
83,549
Konsumentenverhalten
81,099
Bibliometrics
20,467
Bibliometrie
20,349
Theorie
10,421
Theory
10,255
Relationship marketing
9,210
Beziehungsmarketing
9,174
Brand management
7,713
Markenführung
7,666
Brand image
6,853
Markenimage
6,809
USA
6,568
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6,285
Customer satisfaction
5,794
Online-Handel
5,720
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5,710
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5,632
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5,405
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5,051
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5,049
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5,009
Online-Marketing
4,690
Internet marketing
4,681
Service quality
4,594
Dienstleistungsqualität
4,549
Brand
4,371
Markenartikel
4,361
Universitäre Forschung
4,297
University research
4,296
Einzelhandel
4,254
Retail trade
4,214
Electronic Commerce
3,781
Werbewirkung
3,734
Advertising effects
3,695
E-commerce
3,678
Verbraucherverhalten
3,618
Experiment
3,523
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3,474
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Septianto, Felix
23
Eisend, Martin
16
Gierl, Heribert
16
Dahlén, Micael
14
Pelsmacker, Patrick de
14
Taylor, Charles Raymond
13
Diehl, Sandra
12
Chan, Kara
11
Dens, Nathalie
11
Wu, Linwan
11
Yoon, Sukki
11
Hudders, Liselot
10
Rosengren, Sara
10
Boerman, Sophie C.
9
Evans, Nathaniel J.
9
Ford, John B.
9
Mueller, Barbara
9
Sahni, Navdeep S.
9
Stafford, Marla Royne
9
Terlutter, Ralf
9
Thaichon, Park
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Ghose, Anindya
8
Hayes, Jameson L.
8
Quach, Sara
8
Shin, Jiwoong
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Jain, Varsha
7
Mooij, Marieke K. de
7
Moshary, Sarah
7
Phau, Ian
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Wilson, Rick T.
7
Arora, Taanika
6
Bang Nguyen Viet
6
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National Bureau of Economic Research
9
Axel-Springer-Verlag
8
Springer Fachmedien Wiesbaden
7
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Technische Universität Braunschweig
2
Université Paris-Dauphine (Paris IX)
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising Research Foundation
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
International Conference on Research in Advertising <7, 2008, Antwerpen>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Study on the consumer judgment of advertising
1
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Published in...
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International journal of advertising : the review of marketing communications
131
Journal of business research : JBR
108
Journal of marketing communications
99
International journal of advertising : the quarterly review of marketing communications
77
Journal of advertising research
74
Journal of promotion management : innovations in planning and applied research
51
Journal of advertising
44
International journal of internet marketing and advertising : IJIMA
41
Journal of advertising : official publication of the American Academy of Advertising
41
Journal of promotion management : JPM
41
Journal of retailing and consumer services
41
Psychology & marketing
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of Consumer Marketing
31
Journal of current issues and research in advertising : JCIRA
28
European journal of marketing : EJM
25
Health marketing quarterly
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of current issues and research in advertising
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
European Journal of Marketing
18
International journal of consumer studies
18
Journal of global marketing
18
Journal of marketing
17
Journal of marketing research : JMR
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Young consumers : insight and ideas for responsible marketers
15
International journal of pharmaceutical and healthcare marketing : IJPHM
14
Marketing intelligence & planning
14
European journal of marketing
13
Journal of historical research in marketing
13
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Source
All
ECONIS (ZBW)
3,013
Other ZBW resources
120
EconStor
7
RePEc
6
USB Cologne (EcoSocSci)
6
BASE
2
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1
Research on advertising in a recession : a critical review and synthesis
Tellis, Gerard J.
;
Tellis, Kethan
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 304-327
Persistent link: https://www.econbiz.de/10003900832
Saved in:
2
Advertising in China : trends, constraints, and implications for foreign firms
Chillier, Carine
;
Denis, Jean-Emile
-
1997
Persistent link: https://www.econbiz.de/10000978775
Saved in:
3
The dance between darkness and light : a systematic review of advertising's role in consumer well-being : 1980-2020
Gilbert, Jonathan Ross
;
Stafford, Marla Royne
;
Sheinin, …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 491-528
Persistent link: https://www.econbiz.de/10012586676
Saved in:
4
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
5
Healthcare marketing : a review of the literature based on citation analysis
Butt, Irfan
;
Iqbal, Tariq
;
Zohaib, Sadia
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 271-290
Persistent link: https://www.econbiz.de/10012200154
Saved in:
6
Best practices or advertising hype? : a content analysis of cosmetic surgery websites' procedural, risk, and benefit information
Goodman, J. Robyn
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
2
,
pp. 146-164
Persistent link: https://www.econbiz.de/10011745264
Saved in:
7
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
8
Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
9
Computerized emotional content analysis : empirical findings based on charity social media advertisements
Kwon, Junbum
;
Lin, Hanyi
;
Deng, Lichen
;
Dellicompagni, Tanya
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1314-1337
Persistent link: https://www.econbiz.de/10013417499
Saved in:
10
A bibliometric analysis of the elaboration likelihood model (ELM)
Srivastava, Mukta
;
Saini, Gordhan K.
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 726-743
Persistent link: https://www.econbiz.de/10013535928
Saved in:
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