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~subject:"Advertising"
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Advertising
Consumer behaviour
82,919
Konsumentenverhalten
80,439
Relationship marketing
26,196
Beziehungsmarketing
25,522
Brand management
17,664
Markenführung
17,250
Theorie
12,422
Theory
12,225
Brand image
11,164
Ethnische Gruppe
11,128
Markenimage
11,050
Ethnic group
10,574
Markenartikel
9,239
Customer satisfaction
8,266
Brand
8,199
USA
8,099
Kundenzufriedenheit
8,055
Deutschland
7,851
United States
7,690
Germany
7,211
Social Web
6,556
Social web
6,550
Service quality
6,350
Dienstleistungsqualität
6,293
Online-Handel
6,022
Online retailing
6,006
Online-Marketing
5,926
Internet marketing
5,880
Einzelhandel
4,934
Marketingmanagement
4,918
Marketing management
4,891
Retail trade
4,863
Electronic Commerce
4,717
E-commerce
4,539
Werbewirkung
4,280
Advertising effects
4,220
Experiment
3,684
Marketing
3,684
Emotion
3,649
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Undetermined
1,801
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615
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831
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research-article
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61
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Sammelwerk
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non-article
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review
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6
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6
Marktinformation
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Sammlung
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viewpoint
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Septianto, Felix
25
Eisend, Martin
18
Gierl, Heribert
18
Taylor, Charles Raymond
17
Pelsmacker, Patrick de
16
Dahlén, Micael
15
Dens, Nathalie
15
Rosengren, Sara
15
Chan, Kara
12
Diehl, Sandra
11
Wu, Linwan
11
Yoon, Sukki
11
Boerman, Sophie C.
9
Dodoo, Naa Amponsah
9
Evans, Nathaniel J.
9
Hudders, Liselot
9
Quach, Sara
9
Sahni, Navdeep S.
9
Terlutter, Ralf
9
Thaichon, Park
9
Torres, Ivonne M.
9
Bellman, Steven
8
Choi, Yung Kyun
8
Ghose, Anindya
8
Mueller, Barbara
8
Reijmersdal, Eva A. van
8
Rozendaal, Esther
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Haley, Eric John
7
Hayes, Jameson L.
7
Keller, Kevin Lane
7
Mooij, Marieke K. de
7
Moser, H. R.
7
Moshary, Sarah
7
Phau, Ian
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
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Springer Fachmedien Wiesbaden
10
Axel-Springer-Verlag
8
National Bureau of Economic Research
8
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Campus Verlag
1
Centre for Competition Policy, University of East Anglia
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
EconWPA
1
Erasmus Research Institute of Management
1
Europa Verlag Ges. m.b.H. & Co. KG
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
ICORIA <17., 2018, Valencia>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
Information Resources Management Association
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
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Published in...
All
International journal of advertising : the review of marketing communications
130
Journal of business research : JBR
114
Journal of marketing communications
103
Journal of advertising research
91
International journal of advertising : the quarterly review of marketing communications
81
Journal of advertising
73
Journal of promotion management : innovations in planning and applied research
49
Journal of advertising : official publication of the American Academy of Advertising
46
Journal of promotion management : JPM
44
Journal of retailing and consumer services
44
International journal of internet marketing and advertising : IJIMA
40
Psychology & marketing
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
Journal of Consumer Marketing
36
Journal of current issues and research in advertising : JCIRA
28
European journal of marketing : EJM
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Health marketing quarterly
24
Journal of historical research in marketing
23
Strategic Direction
22
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
Marketing letters : a journal of research in marketing
21
European Journal of Marketing
20
Journal of marketing
20
Journal of international consumer marketing
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Asia Pacific journal of marketing and logistics
18
Journal of global marketing
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
Marketing : ZFP ; journal of research and management
18
Journal of business ethics : JOBE
17
Journal of current issues and research in advertising
17
Journal of marketing research : JMR
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of Product & Brand Management
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Young consumers : insight and ideas for responsible marketers
15
Marketing intelligence & planning
14
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Source
All
ECONIS (ZBW)
3,401
Other ZBW resources
161
USB Cologne (EcoSocSci)
22
RePEc
11
EconStor
8
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1
Is the effect of luxury advertising on consumer evaluations of fashion brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
2
Antecedents and financial impacts of building
brand
love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
3
The impact of social media advertising on purchase intention : the mediation role of consumer
brand
engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
4
The effect of airline's professional models on
brand
loyalty : focusing on mediating effect of
brand
attitude
Oh, Ah-Hyun
;
Park, Hye-Yoon
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
5
,
pp. 155-166
Persistent link: https://www.econbiz.de/10012667655
Saved in:
5
The impact of Hspanic-targeted advertising on consumers'
brand
love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
6
Young consumer-
brand
relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
7
Brand
communications and customer equity : the mediating role of
brand
knowledge and word of mouth ads
Moradi, Kianoosh
;
Bahreinizad, Manizheh
;
Esmaeilpour, Majid
- In:
The Romanian economic journal : REJ
23
(
2020
)
78
,
pp. 117-133
Persistent link: https://www.econbiz.de/10012595460
Saved in:
8
This ad's for you : how personalized SNS advertisements affect the consumer-
brand
relationship
Tran, Trang
;
Sen, Sandipan
;
Van Steenburg, Eric
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
Saved in:
9
Can personalised prosocial ads be harnessed for
brand
equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
10
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
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