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Advertising
Konsumentenverhalten
51
Consumer behaviour
50
Werbung
49
Theorie
46
Deutschland
44
Theory
43
Germany
39
Meta-analysis
37
Meta-Analyse
34
Marketing
31
Marketingmanagement
31
Marktforschung
31
Advertising effects
30
Marketing management
30
Werbewirkung
30
Market research
27
Betriebswirtschaftslehre
22
Business economics
20
Marketing theory
20
Marketingtheorie
20
Bibliometrie
14
Bibliometrics
13
Empirical method
13
Empirische Methode
13
Corporate planning
11
Unternehmensplanung
11
Gender
10
Geschlecht
10
Scientific method
10
Wissenschaftliche Methode
10
Humor
9
Markenimage
9
Beziehungsmarketing
8
Brand management
8
Markenführung
8
Relationship marketing
8
Brand image
7
Internet marketing
7
Online-Marketing
7
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35
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37
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9
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8
Sammelwerk
8
Conference proceedings
5
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3
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English
48
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Eisend, Martin
49
Rosengren, Sara
5
Rößner, Anna
4
Dahlén, Micael
3
Voorveld, Hilde
3
Berlo, Zeph M. C. van
2
Cauberghe, Verolien
2
Christodoulides, George
2
Franke, George R.
2
Hudders, Liselot
2
Ivanov, Lachezar
2
Karpinska-Krakowiak, Malgorzata
2
Küster-Rohde, Franziska
2
Leigh, James H.
2
Stathopoulou, Anastasia
2
Verlegh, Peeter
2
Zabkar, Vesna
2
Ang, Lawrence
1
Bayón, Tomás
1
De Meulenaer, Sarah
1
Dens, Nathalie
1
Diehl, Sandra
1
Eelen, Jiska
1
Gvili, Yaniv
1
Hermann, Erik
1
Huh, Jisu
1
Jäger, Tilmann
1
Knoll, Silke
1
Koslow, Scott
1
Kämmerer, Maren
1
Laczniak, Russell N.
1
Langner, Tobias
1
Meijers, Marijn H. C.
1
Muldrow, Adrienne F.
1
Okazaki, Shintaro
1
Pelsmacker, Patrick de
1
Plagemann, Julia
1
Reijmersdal, Eva A. van
1
Rust, Roland T.
1
Schmidt, Susanne
1
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Springer Fachmedien Wiesbaden
4
European Advertising Academy
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
ICORIA <10, 2011, Berlin>
1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <16., 2017, Gent>
1
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Journal of advertising
9
European Advertising Academy
8
International journal of advertising : the quarterly review of marketing communications
8
Journal of advertising : official publication of the American Academy of Advertising
8
Advances in advertising research
5
International journal of advertising : the review of marketing communications
5
SpringerLink / Bücher
5
Research
3
Journal of the Academy of Marketing Science
2
Breaking new ground in theory and practice
1
European Advertising Academy / Research
1
Gabler Research
1
Journal of advertising research
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing
1
Journal of public policy & marketing
1
Marketing Letters
1
Psychology & marketing
1
Springer eBook Collection
1
Springer eBook Collection / Business and Management
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ECONIS (ZBW)
48
RePEc
1
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1
The third-person effect in advertising : a meta-analysis
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 377-394
Persistent link: https://www.econbiz.de/10011744290
Saved in:
2
Persuasion knowledge and third-person perceptions in advertising : the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Saved in:
3
Gender roles
Eisend, Martin
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 72-80
Persistent link: https://www.econbiz.de/10012201398
Saved in:
4
Meta-analysis in advertising research
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10011686441
Saved in:
5
International diversity of authorship in advertising research
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011687836
Saved in:
6
Explaining the use and effects of humour in advertising : an evolutionary perspective
Eisend, Martin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 526-547
Persistent link: https://www.econbiz.de/10011882028
Saved in:
7
A meta-analysis of humor in advertising
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 191-203
Persistent link: https://www.econbiz.de/10003851358
Saved in:
8
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
9
Older people in advertising
Eisend, Martin
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 308-322
Persistent link: https://www.econbiz.de/10013362314
Saved in:
10
How humor in advertising works: A meta-analytic test of alternative models
Eisend, Martin
- In:
Marketing Letters
22
(
2011
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10009150348
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