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~subject:"Advertising"
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Subject
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Advertising
Consumer behaviour
80,218
Konsumentenverhalten
80,105
Marketing
31,434
Theorie
13,914
Theory
13,848
Online-Handel
11,288
Online retailing
11,281
Relationship marketing
11,271
Beziehungsmarketing
11,267
Deutschland
9,677
Brand management
8,996
Markenführung
8,990
Electronic Commerce
8,470
Germany
8,354
Markenimage
7,175
E-commerce
7,170
USA
7,160
Marketingmanagement
7,052
Brand image
7,015
United States
6,728
Marketing management
6,505
Online-Marketing
6,467
Internet marketing
6,332
Social Web
6,170
Social web
6,167
Customer satisfaction
6,146
Kundenzufriedenheit
6,106
Einzelhandel
5,643
Retail trade
5,359
Markenartikel
5,014
Service quality
4,883
Dienstleistungsqualität
4,860
Brand
4,835
Behaviour
4,826
Verhalten
4,790
Werbung
4,536
Werbewirkung
4,096
Experiment
4,014
Advertising effects
3,994
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Undetermined
1,737
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629
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Article
2,596
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1,260
Journal
32
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1
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2,342
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130
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130
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126
Book section
126
Hochschulschrift
107
Collection of articles of several authors
90
Sammelwerk
90
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80
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60
Aufsatzsammlung
57
Textbook
54
research-article
49
Konferenzschrift
47
Bibliografie enthalten
32
Bibliography included
32
Bibliographie
30
review-article
30
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22
Wörterbuch
20
Conference paper
17
Konferenzbeitrag
17
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17
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17
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16
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16
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14
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14
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14
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11
review
11
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9
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355
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4
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1
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1
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1
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1
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All
Septianto, Felix
24
Bruhn, Manfred
18
Eisend, Martin
17
Gierl, Heribert
15
Pelsmacker, Patrick de
14
Dahlén, Micael
13
Diehl, Sandra
12
Pepels, Werner
12
Sahni, Navdeep S.
12
Taylor, Charles Raymond
12
Dens, Nathalie
11
Esch, Franz-Rudolf
11
Rosengren, Sara
11
Wu, Linwan
11
Yoon, Sukki
11
Boerman, Sophie C.
10
Chan, Kara
9
Evans, Nathaniel J.
9
Koschnick, Wolfgang J.
9
Terlutter, Ralf
9
Thaichon, Park
9
Torres, Ivonne M.
9
Choi, Yung Kyun
8
Dodoo, Naa Amponsah
8
Ghose, Anindya
8
Hudders, Liselot
8
Mooij, Marieke K. de
8
Nair, Harikesh
8
Quach, Sara
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Wilbur, Kenneth C.
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Keller, Kevin Lane
7
King, Karen Whitehill
7
Kloss, Ingomar
7
Kroeber-Riel, Werner
7
Moshary, Sarah
7
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Institution
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Springer Fachmedien Wiesbaden
20
National Bureau of Economic Research
9
Axel-Springer-Verlag
8
American Marketing Association
5
Agricultural and Applied Economics Association - AAEA
3
International Association of Business Communicators
3
Uni-Taschenbücher GmbH
3
Zentralverband der Deutschen Werbewirtschaft
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Charles H. Dyson School of Applied Economics and Management, Cornell University
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
NetLibrary, Inc
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer Gabler <Firma>
2
Technische Universität Braunschweig
2
Tilburg University, School of Economics and Management
2
Université Paris-Dauphine (Paris IX)
2
Zentralausschuss der Werbewirtschaft
2
epubli GmbH
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising Research Foundation
1
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
1
American Academy of Advertising
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Axel Springer AG / Marketing Anzeigen
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
Boston College / Department of Economics
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
C.E.P.R. Discussion Papers
1
Campus Verlag
1
Centro de Estudios Financieros <Madrid u.a.>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Department of Economics, Oxford University
1
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Published in...
All
International journal of advertising : the review of marketing communications
124
Journal of business research : JBR
109
Journal of marketing communications
98
Journal of advertising research
76
International journal of advertising : the quarterly review of marketing communications
71
Journal of promotion management : innovations in planning and applied research
51
Journal of advertising
49
International journal of internet marketing and advertising : IJIMA
44
Journal of promotion management : JPM
43
Journal of retailing and consumer services
43
Psychology & marketing
39
Journal of advertising : official publication of the American Academy of Advertising
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
SpringerLink / Bücher
36
European Journal of Marketing
30
European journal of marketing : EJM
30
Journal of current issues and research in advertising : JCIRA
27
Journal of historical research in marketing
24
Health marketing quarterly
23
Management science : journal of the Institute for Operations Research and the Management Sciences
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of marketing
20
Marketing letters : a journal of research in marketing
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
18
Journal of marketing research : JMR
18
Young Consumers
18
International journal of consumer studies
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
Journal of business ethics : JOBE
16
Journal of global marketing
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Marketing intelligence & planning
15
Young consumers : insight and ideas for responsible marketers
15
European journal of marketing
13
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Source
All
ECONIS (ZBW)
3,613
USB Cologne (EcoSocSci)
132
Other ZBW resources
105
RePEc
27
BASE
10
USB Cologne (business full texts)
1
EconStor
1
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1
Mobile
Marketing
2.0 : state of the art and research agenda
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing in a digital world
,
(pp. 97-119)
.
2019
Persistent link: https://www.econbiz.de/10012123421
Saved in:
2
Die Absatzeffekte von Verkaufsförderung im
Lebensmitteleinzelhandel
Schäfer, Ralf
-
1997
Persistent link: https://www.econbiz.de/10000628118
Saved in:
3
Location-based
marketing
using mobile geofencing : lessons learned from a user-centred application development research
Garcia, Manuel B.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10013503814
Saved in:
4
Marketing
und Kommunikation
Zürich : Galledia Fachmedien AG
;
1994-[?]: Heerbrugg : …
;
…
-
22.1994,4 -
Persistent link: https://www.econbiz.de/10000535452
Saved in:
5
Marketing
and semiotics : new directions in the study of signs for sale
Umiker-Sebeok, Jean
(
ed.
)
-
1987
Persistent link: https://www.econbiz.de/10000071049
Saved in:
6
The fundamentals of
marketing
<dt.>
Russell, Edward
-
2010
Persistent link: https://www.econbiz.de/10003906590
Saved in:
7
Moderne
Marketing
-Kommunikation : System - Prozess - Management
Tropp, Jörg
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008856517
Saved in:
8
Kauf-Instinkt : mit einem einfachen Modell des Konsumverhaltens zu zielsicheren Marketingstrategien
Hamm, Ingo
-
2019
-
1. Auflage
Persistent link: https://www.econbiz.de/10012040949
Saved in:
9
Advertising and the mind of the consumer : what works, what doesn't, and why
Sutherland, Max
-
2020
-
Revised 3rd international edition
Persistent link: https://www.econbiz.de/10012432662
Saved in:
10
Der Einfluss der Werbespotgestaltung auf das Social Media Engagement von Konsumenten : eine Multilevel-Analyse und Lebenszyklus-Betrachtung am Beispiel von YouTube
Lenzen, Sandra
-
2019
Zielgruppen Dozierende und Studierende der Betriebswirtschaftslehre (
Marketing
) und Kommunikationswissenschaften Fach- und … Führungskräfte im Bereich
Marketing
, Kommunikation und Marktforschung Die Autorin Dr. Sandra Lenzen promovierte bei Univ.-Prof. Dr …
Persistent link: https://www.econbiz.de/10012401777
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