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Advertising
Online-Marketing
13,232
Internet marketing
12,812
Social Web
5,917
Social web
5,910
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4,552
Consumer behaviour
4,547
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1,762
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1,639
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1,630
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1,604
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1,595
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1,222
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1,207
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1,192
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938
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928
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875
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862
social media
839
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707
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698
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664
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585
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Hudders, Liselot
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Katona, Zsolt
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Lewis, Randall A.
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Narayanan, Sridhar
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Rozendaal, Esther
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Bellman, Steven
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Boerman, Sophie C.
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Choi, Yung Kyun
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Fogel, Joshua
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Ghose, Anindya
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Johnson, Garrett A.
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Arora, Taanika
6
Calvano, Emilio
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Cho, Chang-Hoan
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Eisend, Martin
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Gordon, Brett R.
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Greenwood, Jeremy
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Kim, Jooyoung
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King, Karen Whitehill
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Kumar, Subodha
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Reijmersdal, Eva A. van
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Segijn, Claire M.
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Shin, Woochoel
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Alleman, James H.
5
Athey, Susan
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1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Winter Academic Conference <2021, Online>
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Advertising Research Foundation
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Association of National Advertisers
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Communication, Advertising and Marketing Education Foundation
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Edward Elgar Publishing
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European Advertising Academy
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Frankfurt School Verlag GmbH
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Graduate School Of Business Administration
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ICORIA <12., 2013, Zagreb>
1
ICORIA <13., 2014, Amsterdam>
1
International Electronic Publishing Research Centre
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J. L. Kellogg Graduate School of Management
1
Kellogg School of Management <Evanston, Ill.>
1
NetLibrary, Inc
1
Nordic Council of Ministers
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Organisation for Economic Co-operation and Development
1
Pira International
1
Point-of-Purachse Advertising Institute
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Shaker Verlag
1
Special Libraries Association
1
The Council of State Governments
1
Uni-Taschenbücher GmbH
1
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1
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1
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International journal of advertising : the review of marketing communications
83
Journal of business research : JBR
44
International journal of internet marketing and advertising : IJIMA
43
Journal of marketing communications
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of promotion management : innovations in planning and applied research
34
International journal of advertising : the quarterly review of marketing communications
30
Journal of advertising research
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of promotion management : JPM
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of retailing and consumer services
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing research : JMR
16
European journal of operational research : EJOR
14
Psychology & marketing
13
Quantitative marketing and economics : QME
13
Journal of current issues and research in advertising
12
Journal of marketing
12
Marketing science
11
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
International journal of technology marketing : IJTMkt
10
Journal of marketing research
10
Young consumers : insight and ideas for responsible marketers
10
European journal of marketing : EJM
9
CESifo working papers
8
Electronic commerce research
8
Journal of advertising
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of internet commerce
8
Marketing letters : a journal of research in marketing
8
Operations research
8
Cogent business & management
7
International journal of electronic commerce : IJEC
7
International journal of industrial organization
7
Marketing intelligence & planning
7
NBER working paper series
7
Technological forecasting & social change : an international journal
7
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ECONIS (ZBW)
1,877
EconStor
1
USB Cologne (EcoSocSci)
1
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1
Advertising media
Jugenheimer, Donald W.
;
Turk, Peter B.
-
1980
Persistent link: https://www.econbiz.de/10000559263
Saved in:
2
Advertising in the world of new media
Berg, Scott
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 56-83)
.
2008
Persistent link: https://www.econbiz.de/10003755905
Saved in:
3
Media mix : a pragmatic solution for advertising complexities
Rehman, Varisha
;
Vaish, Anurika
- In:
International journal of management practice : IJMP
4
(
2010/11
)
4
,
pp. 345-359
Persistent link: https://www.econbiz.de/10009010474
Saved in:
4
Optimal advertisement planning on online news media
Gupta, Anshu
;
Manik, Prerna
;
Aggarwal, Sugandha
;
Jha, P. C.
-
2011
Persistent link: https://www.econbiz.de/10009719392
Saved in:
5
Toward a model to enhance synergy of out-of-home advertising media integration strategies
Roux, Amarentia Thérèse
;
Van der Waldt, De la Rey
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 386-402
Persistent link: https://www.econbiz.de/10011532981
Saved in:
6
Advertising media
Brennen, Ed
-
1951
Persistent link: https://www.econbiz.de/10001950197
Saved in:
7
Media in advertising
Barton, Roger
-
1964
Persistent link: https://www.econbiz.de/10001528426
Saved in:
8
Audience members' goals of media use and processing of advertisements
Juntunen, Arja
-
2001
Persistent link: https://www.econbiz.de/10001565737
Saved in:
9
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
10
A novel advertising media selection framework for online games in an intuitionistic fuzzy environment
Dahooie, Jalil Heidary
;
Estiri, Mehrdad
;
Janmohammadi, …
- In:
Oeconomia Copernicana
13
(
2022
)
1
,
pp. 109-150
Persistent link: https://www.econbiz.de/10013255811
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