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Consumer responses to sexual advertising : the intersection of modernization, evolution, and international marketing

Wan, Wendy W. N.; Luk, Chung-leung; Chow, Cheris W. C. - In: Journal of international business studies : JIBS ; an … 45 (2014) 6, pp. 751-782

Persistent link: https://www.econbiz.de/10010396525

An institutional perspective on modernization and sex-appeal advertising

Luk, Chung-leung; Chow, Cheris W. C.; Wan, Wendy W. N.; … - In: Asia Pacific journal of marketing and logistics 29 (2017) 2, pp. 220-238

Persistent link: https://www.econbiz.de/10011636511

Agency-client relationship factors across life-cycle stages

Fam, Kim Shyan; Waller, David S. - In: Journal of relationship marketing : innovations & … 7 (2008) 2, pp. 217-236

Persistent link: https://www.econbiz.de/10003770089

Perceptions of offensive advertising elements : a China-US comparison

Waller, David S.; Christy, Timothy P.; Fam, Kim Shyan - In: Journal of East-West business 14 (2008) 3/4, pp. 325-343

Persistent link: https://www.econbiz.de/10003808503

Addressing the advertising of controversial products in China : an empirical approach

Fam, Kim Shyan; Waller, David S.; Yang, Zhilin - In: Journal of business ethics : JOBE 88 (2009), pp. 43-58

Persistent link: https://www.econbiz.de/10003906565

Attitudes towards sexual images in Chinese advertisements by religion

Waller, David S.; Fam, Kim Shyan - In: International journal of Chinese culture and management … 3 (2015) 4, pp. 413-425

Persistent link: https://www.econbiz.de/10011386017

Celebrity endorsements in liked advertisements : a study of Asian countries

Fam, Kim Shyan; Waller, David; Grohs, Reinhard - In: Journal of Asia Pacific business 24 (2023) 1, pp. 39-54

Persistent link: https://www.econbiz.de/10014285111

Attitudes towards offensive advertising : Malaysian Muslims' views

De Run, Ernest Cyril; Butt, Muhammad Mohsin; Fam, Kim Shyan - In: Journal of Islamic marketing : JIMA 1 (2010) 1, pp. 25-36

Persistent link: https://www.econbiz.de/10003982693

Conspicuous and inconspicuous consumption of luxury goods in a digital world : implications for advertisers

Pangarkar, Aniruddha; Shukla, Paurav - In: International journal of advertising : the review of … 42 (2023) 7, pp. 1145-1149

Persistent link: https://www.econbiz.de/10014338530

Advertising message processing amongst urban children

Panwar, J.S.; Agnihotri, Milan - In: Asia Pacific Journal of Marketing and Logistics 18 (2006) 4, pp. 303-327

Purpose – This study is designed to extend knowledge of cognitive processing of advertising messages by urban children in India. Design/methodology/approach – Data were collected from 250 children aged between 7 and 12 years, drawn in the sample from five major towns of the relatively...

Persistent link: https://www.econbiz.de/10014674603