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Advertising
Bibliometrics
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13,159
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2,274
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2,079
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2,053
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1,981
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1,974
Viral marketing
1,957
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1,954
Marketing
1,934
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1,912
Brand image
1,898
Welt
1,822
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1,799
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1,767
Internet
1,614
advertising
1,409
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1,304
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1,130
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1,062
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Kaiser, Harry M.
63
Eisend, Martin
49
Taylor, Charles Raymond
38
Pelsmacker, Patrick de
37
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31
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30
Septianto, Felix
30
Rosengren, Sara
29
Dahlén, Micael
27
Saffer, Henry
27
Mueller, Barbara
26
Kind, Hans Jarle
25
Okazaki, Shintaro
25
Zaccour, Georges
25
Chan, Kara
24
Sethi, Suresh
24
Bruhn, Manfred
23
Stafford, Marla Royne
23
Huh, Jisu
22
Wilbur, Kenneth C.
22
Yoon, Sukki
22
Diehl, Sandra
21
Ford, John B.
20
Kinnucan, Henry W.
20
Yoon, Hye Jin
20
Campbell, Colin L.
19
Carlson, Les
19
Dens, Nathalie
19
Nilssen, Tore
19
Terlutter, Ralf
19
Reid, Leonard N.
18
Schlosser, Rainer
18
Silk, Alvin J.
18
Dave, Dhaval
17
Esch, Franz-Rudolf
17
Prasad, Ashutosh
17
Bagwell, Kyle
16
Hackley, Christopher E.
16
Jerath, Kinshuk
16
Jullien, Bruno
16
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National Bureau of Economic Research
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Axel-Springer-Verlag
10
C.E.P.R. Discussion Papers
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Université Paris-Dauphine (Paris IX)
8
RWI - Leibniz-Institut für Wirtschaftsforschung
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EconWPA
6
European Society for Opinion and Marketing Research
6
American Marketing Association
5
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
5
Zentralausschuss der Werbewirtschaft
5
Økonomisk institutt, Universitetet i Oslo
5
Agricultural and Applied Economics Association - AAEA
4
Cowles Foundation for Research in Economics, Yale University
4
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
4
European Advertising Academy
4
NET Institute
4
Nordic Council of Ministers
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Zentralverband der Deutschen Werbewirtschaft
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American Enterprise Institute for Public Policy Research
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Cornell University / Department of Agricultural Economics
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IGI Global
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IP Deutschland GmbH <Köln>
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International Association of Business Communicators
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OECD
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Uni-Taschenbücher GmbH
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United States / Congress / House / Committee on Interstate and Foreign Commerce
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United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Federation of America / Bureau of Research and Education
2
Advertising Research Foundation
2
Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
Association of National Advertisers
2
Axel Springer AG / Marketing Anzeigen
2
Boston College / Department of Economics
2
Census Bureau, Department of Commerce
2
Center for Applied Economics and Policy Research (CAEPR), Department of Economics
2
Centre Interuniversitaire sur le Risque, les Politiques Économiques et l'Emploi (CIRPÉE)
2
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Journal of advertising research
216
International journal of advertising : the review of marketing communications
213
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
183
Journal of business research : JBR
171
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
149
European Journal of Marketing
142
Journal of Consumer Marketing
136
Young Consumers
83
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
73
European journal of operational research : EJOR
67
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of promotion management : innovations in planning and applied research
66
European journal of marketing : EJM
64
Journal of retailing and consumer services
64
International Marketing Review
59
Strategic Direction
58
International journal of internet marketing and advertising : IJIMA
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Psychology & marketing
55
International journal of industrial organization
54
Journal of Product & Brand Management
54
NBER working paper series
54
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Journal of Services Marketing
46
Journal of current issues and research in advertising
46
Journal of marketing research : JMR
45
NBER Working Paper
45
Journal of marketing
43
SpringerLink / Bücher
43
Working paper / National Bureau of Economic Research, Inc.
41
Marketing Intelligence & Planning
40
Young consumers : insight and ideas for responsible marketers
38
Journal of business ethics : JOBE
37
Marketing letters : a journal of research in marketing
35
Journal of global marketing
34
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ECONIS (ZBW)
9,861
Other ZBW resources
890
RePEc
367
USB Cologne (EcoSocSci)
171
EconStor
53
BASE
41
ArchiDok
2
USB Cologne (business full texts)
1
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1
Customer engagement and
advertising
effectiveness : a moderated mediating analysis
Anubha
;
Shome, Samik
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 409-449
Persistent link: https://www.econbiz.de/10012801972
Saved in:
2
Impact of YouTube
advertising
on purchase intention : a pitch
Rehman, Mehak
;
Maseeh, Haroon Iqbal
- In:
Journal of accounting & management information systems …
19
(
2020
)
4
,
pp. 805-811
Persistent link: https://www.econbiz.de/10012596362
Saved in:
3
Impact of an innovative video demonstration on perceptions and attitudes toward McDonald's product quality
Lang, Mark
;
Beemer, Gary
;
Fernandez Gaviria, Paula
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
5
,
pp. 243-254
Persistent link: https://www.econbiz.de/10012623355
Saved in:
4
Environmental claims in online video
advertising
: effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
5
Skippable or non-skippable? : pre-roll or mid-roll? : visual attention and effectiveness of in-stream ads
Frade, João Lucas Hana
;
Oliveira, Jorge Henrique …
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1242-1266
Persistent link: https://www.econbiz.de/10014450194
Saved in:
6
Going native on Facebook : a content analysis of sponsored messages on undergraduate student Facebook pages
Hanson, Cynthia B.
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 91-104
Persistent link: https://www.econbiz.de/10011859033
Saved in:
7
Analysing search engine
advertising
research : synthesis of two decades of research
Jafarzadeh, Hamed
;
Aurum, Aybüke
;
D'Ambra, John
; …
- In:
International journal of information systems and change …
7
(
2015
)
4
,
pp. 308-337
Persistent link: https://www.econbiz.de/10011550073
Saved in:
8
Sources of published
advertising
research
Advertising Research Foundation
-
1960
Persistent link: https://www.econbiz.de/10002106017
Saved in:
9
Exploring textual modes, imagery and claims in B to B and B to C print
advertising
Gilliam, David A.
;
Muñoz, Justin R.
;
Jiménez, Fernando R.
- In:
Journal of business-to-business marketing
28
(
2021
)
3
,
pp. 223-245
Persistent link: https://www.econbiz.de/10012802184
Saved in:
10
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
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