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Advertising
Consumer behaviour
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Bibliometrics
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Einzelhandel
17,894
Retail trade
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Relationship marketing
9,788
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5,846
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5,406
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4,872
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4,860
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4,803
Dienstleistungsqualität
4,756
Electronic Commerce
4,662
Markenartikel
4,528
Brand
4,525
E-commerce
4,492
Werbewirkung
3,793
Advertising effects
3,754
Experiment
3,623
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Septianto, Felix
23
Eisend, Martin
16
Gierl, Heribert
15
Dahlén, Micael
14
Pelsmacker, Patrick de
14
Taylor, Charles Raymond
13
Diehl, Sandra
12
Chan, Kara
11
Dens, Nathalie
11
Rosengren, Sara
11
Wu, Linwan
11
Yoon, Sukki
11
Hudders, Liselot
10
Mueller, Barbara
10
Boerman, Sophie C.
9
Evans, Nathaniel J.
9
Ford, John B.
9
Sahni, Navdeep S.
9
Stafford, Marla Royne
9
Terlutter, Ralf
9
Thaichon, Park
9
Torres, Ivonne M.
9
Wilson, Christopher
9
Choi, Yung Kyun
8
Dodoo, Naa Amponsah
8
Ghose, Anindya
8
Hayes, Jameson L.
8
Quach, Sara
8
Shin, Jiwoong
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Esch, Franz-Rudolf
7
Jain, Varsha
7
Karray, Salma
7
Mooij, Marieke K. de
7
Moshary, Sarah
7
Phau, Ian
7
Wilbur, Kenneth C.
7
Wilson, Rick T.
7
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American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising Research Foundation
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Axel Springer AG / Marketing Anzeigen
1
Boston College / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IP Deutschland GmbH <Köln>
1
Industrie-Kontakt-Seminar <33, 1999, Kaiserslautern>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Study on the consumer judgment of advertising
1
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International journal of advertising : the review of marketing communications
134
Journal of business research : JBR
112
Journal of marketing communications
99
International journal of advertising : the quarterly review of marketing communications
78
Journal of advertising research
73
Journal of promotion management : innovations in planning and applied research
52
Journal of advertising
46
Journal of retailing and consumer services
45
International journal of internet marketing and advertising : IJIMA
41
Journal of advertising : official publication of the American Academy of Advertising
41
Journal of promotion management : JPM
41
Psychology & marketing
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
Journal of Consumer Marketing
32
Journal of current issues and research in advertising : JCIRA
28
European journal of marketing : EJM
25
Health marketing quarterly
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
European Journal of Marketing
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of current issues and research in advertising
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
International journal of consumer studies
18
Journal of global marketing
18
Journal of marketing
17
Journal of marketing research : JMR
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Young consumers : insight and ideas for responsible marketers
16
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of historical research in marketing
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
International journal of pharmaceutical and healthcare marketing : IJPHM
14
Marketing intelligence & planning
14
European journal of marketing
13
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ECONIS (ZBW)
3,131
Other ZBW resources
124
EconStor
7
USB Cologne (EcoSocSci)
6
RePEc
3
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1
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
2
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
3
Ad creativity via augmented reality technology in online video ads : the differential role of novelty, message usefulness, and ad-consumer association
Feng, Yang
;
Xie, Quan
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 907-933
Persistent link: https://www.econbiz.de/10012179077
Saved in:
4
The role of retail advertising from a consumer's point of view : a comparison between Germany and France
Purper, Guido
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 153-160)
.
2005
Persistent link: https://www.econbiz.de/10003353794
Saved in:
5
Segmenting consumer reactions to social network marketing
Campbell, Colin
;
Ferraro, Carla
;
Sands, Sean
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 432-452
Persistent link: https://www.econbiz.de/10010371326
Saved in:
6
Behind the bargains and glamour : inhouse advertising departments in twentieth-century Australian department stores
Crawford, Robert
- In:
History of retailing and consumption
9
(
2023
)
3
,
pp. 310-326
Persistent link: https://www.econbiz.de/10014560688
Saved in:
7
The dance between darkness and light : a systematic review of advertising's role in consumer well-being : 1980-2020
Gilbert, Jonathan Ross
;
Stafford, Marla Royne
;
Sheinin, …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 491-528
Persistent link: https://www.econbiz.de/10012586676
Saved in:
8
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
9
Influence of virtual experience immersion, product control, and stimulation on advertising effects
Lin, Hui Fei
- In:
Journal of global information management
30
(
2022
)
9
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012800085
Saved in:
10
Advertising in virtual reality : a hierarchy of effects paradigm
Bodunde, Ikeola J.
;
Ohu, Eugene
- In:
Marketing Communications and Brand Development in …
,
(pp. 229-252)
.
2022
Persistent link: https://www.econbiz.de/10013274632
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