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The Consent Burden in Consumer...
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Advertising
Consumer behaviour
83,601
Konsumentenverhalten
81,151
Marketingmanagement
17,145
Marketing management
16,554
Online-Marketing
13,229
Internet marketing
13,113
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11,307
Relationship marketing
10,985
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10,948
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8,982
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8,935
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6,403
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5,965
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5,618
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5,475
Electronic Commerce
5,119
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4,874
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4,871
Advertising effects
4,823
Brand
4,673
Markenartikel
4,667
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4,557
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4,511
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4,492
Retail trade
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4,349
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Septianto, Felix
24
Eisend, Martin
22
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20
Bruhn, Manfred
19
Kaiser, Harry M.
19
Wilbur, Kenneth C.
16
Dahlén, Micael
15
Gierl, Heribert
15
Taylor, Charles Raymond
15
Yoon, Sukki
14
Jerath, Kinshuk
13
Choi, Yung Kyun
12
Dens, Nathalie
12
Hudders, Liselot
12
Rosengren, Sara
12
Sahni, Navdeep S.
12
Chan, Kara
11
Diehl, Sandra
11
Tucker, Catherine E.
11
Wu, Linwan
11
Yoon, Hye Jin
11
Boerman, Sophie C.
10
Bonatti, Alessandro
10
Hackley, Christopher E.
10
Sayedi, Amin
10
Shin, Jiwoong
10
Stafford, Marla Royne
10
Bergemann, Dirk
9
Esch, Franz-Rudolf
9
Evans, Nathaniel J.
9
Pepels, Werner
9
Rozendaal, Esther
9
Terlutter, Ralf
9
Thaichon, Park
9
Torres, Ivonne M.
9
Voorveld, Hilde
9
Yang, Yanwu
9
Bellman, Steven
8
Dodoo, Naa Amponsah
8
Dwivedi, Yogesh Kumar
8
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European Advertising Academy
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IGI Global
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
OECD
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Technische Universität Braunschweig
2
Uni-Taschenbücher GmbH
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AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising Research Foundation
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American association of Advertising Agencies
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Association of National Advertisers
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Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
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Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
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Consumer Research Institute, inc.
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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Duncker & Humblot
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Edward Elgar Publishing
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1
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1
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1
ICC Deutschland Internationale Handelskammer
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <10, 2011, Berlin>
1
ICORIA <11, 2012, Stockholm>
1
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International journal of advertising : the review of marketing communications
157
Journal of business research : JBR
119
Journal of marketing communications
114
International journal of advertising : the quarterly review of marketing communications
86
Journal of advertising research
85
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
61
Journal of promotion management : innovations in planning and applied research
57
International journal of internet marketing and advertising : IJIMA
53
Journal of promotion management : JPM
53
Journal of retailing and consumer services
48
Journal of advertising
44
Journal of advertising : official publication of the American Academy of Advertising
44
Psychology & marketing
43
European journal of marketing : EJM
33
Journal of Consumer Marketing
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of marketing research : JMR
26
Journal of current issues and research in advertising : JCIRA
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Health marketing quarterly
24
Journal of current issues and research in advertising
24
Marketing letters : a journal of research in marketing
23
Journal of marketing
22
European journal of operational research : EJOR
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
Journal of global marketing
20
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
19
International journal of consumer studies
19
European Journal of Marketing
18
Journal of historical research in marketing
18
Marketing : ZFP ; journal of research and management
18
SpringerLink / Bücher
18
Young consumers : insight and ideas for responsible marketers
18
Journal of business ethics : JOBE
17
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
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ECONIS (ZBW)
4,222
Other ZBW resources
130
USB Cologne (EcoSocSci)
12
EconStor
9
RePEc
5
BASE
1
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1
Consumer's attitude to receive and response to SMS advertising
Mahdi Shadkam
- In:
International journal of business information systems : …
24
(
2017
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
Saved in:
2
Cheap-talk advertising and misrepresentation in vertically differentiated markets
Gardete, Pedro M.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 609-621
Persistent link: https://www.econbiz.de/10009787933
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3
Are they listening? : designing online recommendations for today's consumers
Lepkowska-White, Elzbieta
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 182-200
Persistent link: https://www.econbiz.de/10009793426
Saved in:
4
Marketing in a mobile-first world : tackling the why and the how
Save, Aditya
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
3
,
pp. 202-212
Persistent link: https://www.econbiz.de/10010347065
Saved in:
5
Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility
Tam Duc Dinh
;
Mai Ngoc Khuong
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011529157
Saved in:
6
How online consumer segments differ in long-term marketing effectiveness
Reimer, Kerstin
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 271-284
Persistent link: https://www.econbiz.de/10010470964
Saved in:
7
Investigating the portrayal and influence of sustainability claims in an environmental advertising context
Cummins, Shannon
;
Reilly, Timothy M.
;
Carlson, Les
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 332-348
Persistent link: https://www.econbiz.de/10010402635
Saved in:
8
Cross promotion of web references in print ads : are advertisers attempting to engage consumers?
Lepkowska-White, Elzbieta
;
Parsons, Amy
;
Ceylan, Aylin
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 309-326
Persistent link: https://www.econbiz.de/10010433942
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9
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
10
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
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