Narrow search
Showing 1 - 4 of 4
Cover Image
Just do it! : why committed consumers react negatively to assertive ads
Zemack-Rugar, Yael; Moore, Sarah G.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 287-301
Persistent link: https://www.econbiz.de/10011739795
Cover Image
Common "wisdom" put to the test : "bad news is good news" and "sex sells"
Berger, Jonah; Sorensen, Alan T.; Rasmussen, Scott J.; … - In: GfK marketing intelligence review : Marketingforschung … 3 (2011) 1, pp. 48-57
Persistent link: https://www.econbiz.de/10009007730
Cover Image
Dogs on the street, Pumas on your feet : how cues in the environment influence product evaluation and choice
Berger, Jonah; Fitzsimons, Gráinne - In: Journal of marketing research : JMR 45 (2008) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10003696846
Cover Image
Why do some advertisements get shared more than others? : quantifying facial expressions to gain new insights
McDuff, Daniel; Berger, Jonah - In: Journal of advertising research 60 (2020) 4, pp. 370-380
Persistent link: https://www.econbiz.de/10012495751