Similar Search Results

Selected essays on advertising research and customer relationship management

Schirmer, Nadine Andrea - 2014

Persistent link: https://www.econbiz.de/10011340453

Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty

Sajtos, Laszlo; Kreis, Henning; Brodie, Roderick J. - In: Journal of service theory and practice : JSTP 25 (2015) 1, pp. 51-74

Persistent link: https://www.econbiz.de/10011306024

Uniform and targeted informative advertising with asymmetric customer loyalty

Arnold, Michael A.; Schmidbauer, Eric; Zhang, Lan - In: Journal of economics & management strategy : JEMS 31 (2022) 1, pp. 90-114

Persistent link: https://www.econbiz.de/10012815776

Mediation role of brand preference on bank advertising and customer loyalty : a developing country perspective

Amoako, George Kofi; Anabila, Peter; Effah, Ebenezer Asare - In: The international journal of bank marketing : IJBM 35 (2017) 6, pp. 983-996

Persistent link: https://www.econbiz.de/10011788289

The role of brand orientation in the higher education sector : a student-perceived paradigm

Casidy, Riza - In: Asia Pacific journal of marketing and logistics 25 (2013) 5, pp. 803-820

Persistent link: https://www.econbiz.de/10010228957

The effect of imagery and product involvement in copy testing scores of animatics and finished ads : a schemata approach

Jiménez, Fernando R.; Gammoh, Bashar S.; Wergin, Rand - In: Journal of marketing theory and practice : JMTP 28 (2020) 4, pp. 460-471

Persistent link: https://www.econbiz.de/10012483481

Advertising agency selection, customer retention and satisfaction factors : an exploratory research in the Greek advertising market

Katsonis, Nikolaos; Tsekouropoulos, Georgios; … - In: International journal of technology marketing : IJTMkt 13 (2019) 2, pp. 125-142

Persistent link: https://www.econbiz.de/10012140190

Airline brand equity : do advertising and sales promotion matter? : an empirical evidence from UAE traveler's perspective

Mahadin, Bushra K.; ElSamen, Amjad A. Abu; El-Adly, … - In: International journal of organizational analysis 31 (2023) 6, pp. 2031-2058

Persistent link: https://www.econbiz.de/10014432118

Promotional products vs price promotion in fostering customer loyalty: a report of two controlled field experiments

Kendrick, Alice - In: Journal of Services Marketing 12 (1998) 4, pp. 312-326

Winning customer loyalty and repeat business and eliminating or reducing their reliance on coupons and other forms of price promotion is the goal of many service businesses today. The effectiveness of using advertising specialties (imprinted items given away for free) and price promotions was...

Persistent link: https://www.econbiz.de/10014905618

The impact of deceptive advertising of skin-whitening creams on undergraduate female students

Mumtaz, Faiza - In: Perspectives of innovations, economics and business : PIEB 19 (2019) 2, pp. 141-

Persistent link: https://www.econbiz.de/10012098567

1
2
3
4
5
6
7
8
9
10
Next
Last