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McCain’s eCRM strategy (how McCain Foods used electronic customer relationship marketing (eCRM) to establish and track value)

Velarde, F. - In: Strategic Direction 27 (2011) 10

Persistent link: https://www.econbiz.de/10015011768

The relationship of the visual element of an advertisement to service quality expectations and source credibility

Clow, Kenneth E.; James, Karen E.; Kranenburg, Kristine E. - In: Journal of Services Marketing 20 (2006) 6, pp. 404-411

Purpose – The purpose of this paper is to investigate the relationship of the visual element in a print advertisement to service quality expectations and to the source credibility score when a model or spokesperson is used in a service ad. Design/methodology/approach – Data were collected...

Persistent link: https://www.econbiz.de/10014905125

The effects of second screen use on sponsor brand awareness : a dual coding theory perspective

Jensen, Jonathan A.; Walsh, Patrick; Cobbs, Joe; … - In: The journal of consumer marketing 32 (2015) 2, pp. 71-84

Persistent link: https://www.econbiz.de/10011300136

Consumer response to point of purchase advertising for local brands

Collart, Alba J.; Palma, Marco A.; Carpio, Carlos E. - In: Journal of agricultural and applied economics 45 (2013) 2, pp. 229-242

Persistent link: https://www.econbiz.de/10009757133

Impact of social media influencers on customer engagement and brand perception

Jaitly, Rahul Chander; Gautam, Omvir - In: International journal of internet marketing and … 15 (2021) 2, pp. 220-242

Persistent link: https://www.econbiz.de/10012512752

Building brand awareness : the role of celebrity endorsement in advertisements

Rahman, Rehenuma - In: Journal of global scholars of marketing science : … 28 (2018) 4, pp. 363-384

Persistent link: https://www.econbiz.de/10011962791

Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion knowledge in online-advergames

Vashisht, Devika; Pillai, Sreejesh S. - In: The journal of product & brand management 26 (2017) 4, pp. 402-414

Persistent link: https://www.econbiz.de/10011777388

The contribution of a brand spokesperson's voice to consumer-based brand equity

Zoghaib, Alice - In: The journal of product & brand management 26 (2017) 5, pp. 492-502

Persistent link: https://www.econbiz.de/10011778298

The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data

Clark, C.; Doraszelski, Ulrich; Draganska, Michaela - In: Quantitative Marketing and Economics 7 (2009) 2, pp. 207-236

Persistent link: https://www.econbiz.de/10005016316

Consumer behaviour towards sponsored-labelled targeted advertisements on Meta platforms in the context of Mauritius

Bindah, Eric; Gunnoo, Leenshya - In: Journal of business economics and management 25 (2024) 1, pp. 175-190

The purpose of this research is to investigate the effectiveness of 'sponsored' labelled targeted ads in Mauritius and whether these ads can impact the brand awareness and purchase intention of Meta group social media users. By adopting the Uses and Gratification Theory (UGT), this research...

Persistent link: https://www.econbiz.de/10014540568