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Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma; Lawlor, Margaret-Anne; Brady, Mairead - In: International journal of advertising : the review of … 41 (2022) 1, pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
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Islamic advertising in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim - In: International journal of islamic marketing and branding 2 (2017) 1, pp. 65-84
Persistent link: https://www.econbiz.de/10011777830
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing … of Marketing: Artificial Intelligence, Virtual Reality and Neuromarketing -- 12. Leveraging Digital Marketing and … Integrated Marketing Communications for Brand Building in Enterprising Markets. …
Persistent link: https://www.econbiz.de/10013192340
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A critical review of the costs of advertising : a transformative consumer research perspective
Scarpaci, Joseph L.; Sovacool, Benjamin K.; Ballantyne, … - In: Journal of consumer policy : consumer issues in law, … 39 (2016) 2, pp. 119-140
Persistent link: https://www.econbiz.de/10011690107
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Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns
Quaquebeke, Niels van; Becker, Jan U.; Goretzki, Niko; … - In: Journal of business ethics : JOBE 156 (2019) 2, pp. 357-376
Persistent link: https://www.econbiz.de/10012017531
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Ethics in advertising : exploring the telecommunication industry's employment of ethics in advertisements
Ahmed, Mohammad Ekhlaque; Khan, Marium Mateen - In: Inventi impact: service sector (2017) 3, pp. 132-143
Persistent link: https://www.econbiz.de/10011752726
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Functional and experiential routes to persuasion : an analysis of advertising in emerging versus developed markets
Zarantonello, Lia; Jedidi, Kamel; Schmitt, Bernd - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 46-56
Persistent link: https://www.econbiz.de/10009732716
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Deconstructing symbolic ideology in contemporary communication strategy in advertising : the case of Nirma and Wheel
Rath, Pragyan; Bharadwaj, Apoorva - In: IIMB management review 26 (2014) 1, pp. 17-27
Persistent link: https://www.econbiz.de/10010383432
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Consumer response to perceived value and generic advertising
Salois, Matthew J.; Reilly, Amber - In: Agricultural and resource economics review : ARER 43 (2014) 1, pp. 17-30
Persistent link: https://www.econbiz.de/10010366787