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~subject:"Advertising effects"
~subject:"Beschaffung"
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Advertising effects
Beschaffung
Consumer behaviour
82,180
Konsumentenverhalten
79,070
Marketing
31,300
Theorie
11,054
Theory
11,023
Relationship marketing
9,578
Beziehungsmarketing
9,511
Brand management
8,003
Markenführung
7,952
Brand image
6,747
Markenimage
6,738
USA
5,810
Deutschland
5,730
Customer satisfaction
5,695
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5,669
United States
5,503
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5,497
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5,479
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5,478
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5,453
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5,302
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5,277
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4,974
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4,971
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4,970
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4,965
Food Consumption/Nutrition/Food Safety
4,744
Markenartikel
4,498
Brand
4,474
Einzelhandel
4,409
Service quality
4,396
Dienstleistungsqualität
4,327
Retail trade
4,310
Electronic Commerce
3,953
Werbewirkung
3,702
E-commerce
3,669
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3,632
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3,631
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3,596
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Gierl, Heribert
24
Pelsmacker, Patrick de
22
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22
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
14
Pauwels, Koen
13
Bauer, Hans H.
12
Huber, Frank
12
Muehling, Darrel D.
12
Yoon, Sukki
12
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Boerman, Sophie C.
10
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
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10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
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Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Foscht, Thomas
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Rosengren, Sara
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Swoboda, Bernhard
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Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
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Jang, Soocheong
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Sahni, Navdeep S.
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Terlutter, Ralf
8
Wen, Taylor Jing
8
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National Bureau of Economic Research
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Erich-Schmidt-Verlag <Berlin>
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Advertising Research Foundation
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
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Association of National Advertisers
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Avrim Lazar and Associates
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
European Agency for Safety and Health at Work
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fördergesellschaft Produktmarketing
1
Govi-Verlag (Pharmazeutischer Verlag) GmbH
1
Helmut-Schmidt-Universität
1
Hochschule für Ökonomie Berlin / Institut für Absatzwirtschaft und Internationales Marketing
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
J. L. Kellogg Graduate School of Management
1
Konradin-Verlag Robert Kohlhammer <Leinfelden-Echterdingen>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Springer-Verlag GmbH
1
Tectum Verlag
1
Universität Bremen
1
Universität Kaiserslautern / Lehrstuhl Regionalentwicklung und Raumordnung
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
143
International journal of advertising : the review of marketing communications
139
Journal of marketing communications
134
International journal of advertising : the quarterly review of marketing communications
90
Journal of retailing and consumer services
70
Journal of promotion management : innovations in planning and applied research
69
Psychology & marketing
62
Journal of promotion management : JPM
60
Journal of advertising research
57
International journal of internet marketing and advertising : IJIMA
53
Journal of advertising : official publication of the American Academy of Advertising
46
Marketing letters : a journal of research in marketing
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
Journal of marketing research : JMR
38
European journal of marketing : EJM
34
The journal of product & brand management
34
Journal of current issues and research in advertising : JCIRA
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Asia Pacific journal of marketing and logistics
28
The journal of consumer marketing
28
Health marketing quarterly
27
The journal of brand management : an international journal
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
International journal of hospitality management
24
Marketing : ZFP ; journal of research and management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of global marketing
19
SpringerLink / Bücher
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of consumer behaviour : an international research review
18
Journal of marketing research
17
Cogent business & management
16
International journal of consumer studies
16
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
13
RePEc
4
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1
Islamic advertising in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim
- In:
International journal of islamic marketing and branding
2
(
2017
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10011777830
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
Cause-Related-
Marketing
-Kampagnen erfolgreich konzipieren : eine empirische Studie
Huber, Frank
;
Regier, Stefanie
;
Rinino, Maxime
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003729339
Saved in:
4
Marketing
und Käuferverhalten
Schneider, Willy
-
2006
-
2., verb. und erg. Aufl.
Persistent link: https://www.econbiz.de/10003279051
Saved in:
5
Marketing
und Käuferverhalten
Schneider, Willy
-
2009
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003809854
Saved in:
6
Neuromarketing : die innovative Visualisierung von Emotionen
Traindl, Arndt
-
2007
-
3. Aufl.
Persistent link: https://www.econbiz.de/10003489645
Saved in:
7
Arbeitsbuch
Marketing
-Management und Käuferverhalten : inklusive Fallstudien Schaufelbräu Bier und Pronto-Pizza
Schneider, Willy
-
2008
Persistent link: https://www.econbiz.de/10003453196
Saved in:
8
Selling modernity : advertising in twentieth-century Germany
Swett, Pamela E.
(
ed.
);
Wiesen, S. Jonathan
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003433275
Saved in:
9
Consumer Insight : emotionspsychologie Fundierung und praktische Anleitung zur Kommunikationsentwicklung
Föll, Kerstin
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003408673
Saved in:
10
Moderne
Marketing
-Kommunikation : System - Prozess - Management
Tropp, Jörg
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008856517
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