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~subject:"Advertising effects"
~subject:"Deutschland"
~subject:"Markenimage"
~subject:"Marketing"
~subject:"Ökonometrisches Modell"
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Advertising effects
Deutschland
Markenimage
Marketing
Ökonometrisches Modell
Werbung
11,297
Advertising
11,274
Werbewirkung
3,833
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Heckman, James J.
39
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30
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23
Acemoglu, Daron
22
Nesheim, Lars
22
Bruhn, Manfred
21
Eisend, Martin
20
Gierl, Heribert
19
Hendry, David F.
19
Kaiser, Harry M.
19
Septianto, Felix
19
Diehl, Sandra
18
Barnett, William A.
17
Esch, Franz-Rudolf
17
Rosengren, Sara
17
Caballero, Ricardo J.
16
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16
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14
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14
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14
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Meyer, Bernd
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Rozendaal, Esther
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Stafford, Marla Royne
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Burnside, Craig
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Ekeland, Ivar
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Reijmersdal, Eva A. van
12
Richards, Timothy J.
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Schumacher, Christian
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Terlutter, Ralf
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Frohn, Joachim
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Axel-Springer-Verlag
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Edward Elgar Publishing
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RWI - Leibniz-Institut für Wirtschaftsforschung
7
American Marketing Association
6
Forschungsinstitut zur Zukunft der Arbeit
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University of British Columbia / Finance Division
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Zentralausschuss der Werbewirtschaft
6
Economic Research Service, Department of Agriculture
5
Zentralverband der Deutschen Werbewirtschaft
5
Center for Economic Research <Tilburg>
4
Centre for Economic Policy Research
4
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4
Deutschland / Bundeswehr / Universität Hamburg
4
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4
NetLibrary, Inc
4
Peter Lang GmbH
4
Shaker Verlag
4
Advertising Research Foundation
3
Applied Econometrics Association
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Centre for Microdata Methods and Practice <London>
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Charles H. Dyson School of Applied Economics and Management, Cornell University
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Conference on Econometric Models of Cyclical Behavior <1969, Cambridge, Mass.>
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FernUniversität in Hagen
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International Institute for Applied Systems Analysis
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Zentrum für Europäische Wirtschaftsforschung
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"Econometrics of Complex Survey Data Theory and Applications" Conference <2017, Ottawa>
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Axel Springer AG / Marketing Anzeigen
2
Bank of England
2
Conference on Econometric Decision Models <1, 1981, Hagen>
2
Conference on Short Run Econometric Models of the United Kingdom Economy <1969, Southampton>
2
Council for the Development of Economic and Social Research in Africa
2
Deutscher Werberat
2
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International journal of advertising : the review of marketing communications
163
International journal of advertising : the quarterly review of marketing communications
132
Working paper / National Bureau of Economic Research, Inc.
128
Journal of business research : JBR
123
Journal of marketing communications
118
Discussion paper / Centre for Economic Policy Research
115
NBER working paper series
108
Journal of advertising : official publication of the American Academy of Advertising
106
Journal of advertising research
102
NBER Working Paper
97
SpringerLink / Bücher
69
Journal of promotion management : innovations in planning and applied research
58
Journal of promotion management : JPM
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Europäische Hochschulschriften / 5
49
Psychology & marketing
42
International journal of internet marketing and advertising : IJIMA
40
Journal of retailing and consumer services
40
European journal of marketing : EJM
39
Journal of current issues and research in advertising : JCIRA
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Health marketing quarterly
31
European Journal of Marketing
30
Journal of advertising
30
Lecture notes in economics and mathematical systems : LNEMS
30
Contributions to economic analysis
28
Journal of marketing research : JMR
28
Journal of econometrics
27
Young consumers : insight and ideas for responsible marketers
27
IMF working papers
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Journal of global marketing
24
Journal of marketing
24
CESifo working papers
23
Journal of current issues and research in advertising
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Marketing letters : a journal of research in marketing
23
Schriften zur angewandten Ökonometrie
23
Discussion paper
22
Journal of applied econometrics
22
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Source
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ECONIS (ZBW)
8,725
USB Cologne (EcoSocSci)
643
Other ZBW resources
109
RePEc
60
BASE
18
EconStor
11
USB Cologne (business full texts)
9
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1
Targeted
advertising
in the breakfast ceral industry
Berning, Joshua
;
Rabinowitz, Adam N.
- In:
Journal of agricultural and applied economics : JAEE
49
(
2017
)
3
,
pp. 382-399
Persistent link: https://www.econbiz.de/10011737725
Saved in:
2
Brand it yourself : the fast, focused way to marketplace magic
Altman, Lynn
-
2006
Persistent link: https://www.econbiz.de/10004272064
Saved in:
3
Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10004399191
Saved in:
4
Lovemarks : the future beyond brands
Roberts, Kevin W. S.
-
2004
-
1. ed.
Persistent link: https://www.econbiz.de/10004445228
Saved in:
5
Celebrity sells
Pringle, Hamish
-
2004
Persistent link: https://www.econbiz.de/10004445261
Saved in:
6
Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina
-
2003
Persistent link: https://www.econbiz.de/10004755180
Saved in:
7
Getting it right the second time : remarketing strategies that have turned failures into successes
Gershman, Michael
-
2000
Persistent link: https://www.econbiz.de/10004766070
Saved in:
8
What is brand equity, anyway? : selected papers on brands and
advertising
Feldwick, Paul
-
2002
Persistent link: https://www.econbiz.de/10004578156
Saved in:
9
Lovemarks : the future beyond brands
Roberts, Kevin W. S.
-
2005
-
2. ed., expanded ed.
Persistent link: https://www.econbiz.de/10004846652
Saved in:
10
Wizard! : Harry Potter's brand magic
Brown, Stephen
-
2005
Persistent link: https://www.econbiz.de/10004854568
Saved in:
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