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~subject:"Advertising effects"
~subject:"Dienstleistungsqualität"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Hochschulschrift"
~type_genre:"Konferenzbeitrag"
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Advertising effects
Dienstleistungsqualität
Konsumentenverhalten
51,898
Consumer behaviour
51,895
Beziehungsmarketing
7,207
Relationship marketing
7,207
Markenführung
6,976
Brand management
6,975
Markenimage
5,918
Brand image
5,905
Brand
5,087
Markenartikel
5,065
Theory
4,777
Theorie
4,775
Customer satisfaction
4,735
Kundenzufriedenheit
4,734
Online retailing
4,192
Online-Handel
4,192
Social Web
3,864
Social web
3,864
USA
3,820
United States
3,807
Service quality
3,777
Online-Marketing
3,671
Internet marketing
3,667
Youth
3,449
Jugendliche
3,412
Einzelhandel
3,229
Retail trade
3,199
Werbewirkung
2,960
Emotion
2,688
Electronic Commerce
2,653
E-commerce
2,620
Experiment
2,400
Viral marketing
2,298
Virales Marketing
2,298
Advertising
2,290
Werbung
2,277
Deutschland
2,138
Germany
2,052
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3,921
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623
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Aufsatz in Zeitschrift
Hochschulschrift
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Aufsatz im Buch
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Sammelwerk
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6,561
German
158
French
3
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1
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Han, Heesup
33
Mattila, Anna S.
30
Pelsmacker, Patrick de
23
Gierl, Heribert
21
Dens, Nathalie
20
Jang, Soocheong
19
Septianto, Felix
18
Sreejesh, S.
18
Prentice, Catherine
17
Quach, Sara
16
Balaji, M. S.
15
Line, Nathaniel D.
14
McColl-Kennedy, Janet R.
14
Gursoy, Dogan
13
Torres, Ivonne M.
13
Chan, Kara
12
Gong, Taeshik
12
Gustafsson, Anders
12
Hanks, Lydia
12
Hudders, Liselot
12
Klaus, Philipp
12
Prybutok, Victor R.
12
Sharma, Piyush
12
Wu, Linwan
12
Yoon, Sukki
12
Zúñiga, Miguel Ángel
12
Bilgihan, Anil
11
Dwivedi, Yogesh Kumar
11
Eisend, Martin
11
Grewal, Dhruv
11
Hyun, Sunghyup Sean
11
Matthes, Jörg
11
Muehling, Darrel D.
11
Reijmersdal, Eva A. van
11
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Esch, Franz-Rudolf
10
Miao, Li
10
Pauwels, Koen
10
Phau, Ian
10
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Books on Demand GmbH <Norderstedt>
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Christian-Albrechts-Universität zu Kiel
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Deutschland / Bundeswehr / Universität Hamburg
1
Friedrich-Schiller-Universität Jena
1
Helmut-Schmidt-Universität
1
Institutet för Ekonomisk Forskning <Lund>
1
Universität Bremen
1
Verlag Dr. Kovač
1
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Published in...
All
Journal of retailing and consumer services
302
Journal of business research : JBR
266
International journal of hospitality management
216
International journal of advertising : the review of marketing communications
139
Journal of marketing communications
138
The journal of services marketing
109
International journal of advertising : the quarterly review of marketing communications
94
Psychology & marketing
91
Journal of hospitality marketing & management
88
International journal of contemporary hospitality management
84
Journal of travel and tourism marketing
75
Journal of promotion management : innovations in planning and applied research
69
Services marketing quarterly
69
Journal of promotion management : JPM
65
The service industries journal
65
Cogent business & management
63
Journal of advertising research
62
Asia Pacific journal of marketing and logistics
59
International journal of internet marketing and advertising : IJIMA
56
European journal of marketing : EJM
55
Journal of advertising : official publication of the American Academy of Advertising
53
Journal of service research : JSR
47
Marketing letters : a journal of research in marketing
47
Tourism management : research, policies, practice
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of marketing research : JMR
43
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
43
Marketing intelligence & planning
41
Journal of air transport management
40
The journal of product & brand management
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
39
Service business
38
Health marketing quarterly
37
Journal of the Academy of Marketing Science
36
Journal of retailing
35
International journal of electronic marketing and retailing : IJEMR
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
33
Journal of service management
33
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ECONIS (ZBW)
6,720
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1
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of
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date (oldest first)
1
How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos
;
Sánchez-Pérez, Manuel
- In:
European retail research
23
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
Saved in:
2
How does visual merchandising in
fashion
retail stores affect consumers'
brand
attitude and purchase intention?
Park, Hyun Hee
;
Jeon, Jung Ok
;
Sullivan, Pauline
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
Saved in:
3
Is the effect of luxury advertising on consumer evaluations of
fashion
brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
4
Conceptualization and assessment of E-service quality for luxury brands
Kim, Jung-Hwan
;
Kim, Minjeong
- In:
The service industries journal
40
(
2020
)
5/6
,
pp. 436-470
Persistent link: https://www.econbiz.de/10012208579
Saved in:
5
The impact of inclusive
fashion
advertising with plus-size models on female consumers : the mediating role of
brand
warmth
Joo, Bo Ra
;
Wu, Juanjuan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
Saved in:
6
The strengths of
fashion
film series : the effects on character empathy and
brand
anthropomorphism
Lim, Heejin An
;
Im, Hyunjoo
;
Lee, Garim
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10013410693
Saved in:
7
Change in
brand
attitude depending on
fashion
film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
8
An expansion of the
brand
and message framing effects on smart health-care clothing
Woo, Hongjoo
;
Kim, Sanghee
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 622-636
Persistent link: https://www.econbiz.de/10013393666
Saved in:
9
Youth
identity ownership from a
fashion
marketing perspective
Cassidy, Tracy Diane
;
Schijndel, Hannah van
- In:
Journal of fashion marketing and management
15
(
2011
)
2
,
pp. 163-177
Persistent link: https://www.econbiz.de/10009232531
Saved in:
10
Young consumer-
brand
relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
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