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~subject:"Advertising effects"
~subject:"Großbritannien"
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Advertising effects
Großbritannien
Fernsehen
1,990
Television
1,388
USA
330
Deutschland
316
Rundfunk
297
television
247
Germany
233
Broadcast
184
United States
182
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161
Television programme
140
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138
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127
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126
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123
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121
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120
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120
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114
communication technology
107
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103
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100
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97
Advertising
96
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96
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94
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94
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91
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91
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91
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89
Aufsatzsammlung
88
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84
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84
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82
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78
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78
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70
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140
German
15
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Wilbur, Kenneth C.
7
Beal, Virginia
4
Bellman, Steven
3
Collins, Richard
3
Gunter, Barrie
3
Kempe, David
3
Romaniuk, Jenni
3
Varan, Duane
3
Xu, Linli
3
Avery, Rosemary J.
2
Breuer, Christoph
2
Briggs, Asa
2
Brosius, Hans-Bernd
2
Eisenberg, Matthew
2
Elbing, Sabine
2
Fahr, Andreas
2
Fossen, Beth L.
2
Garnham, Nicholas
2
Guitart, Ivan A.
2
Hartmann, Wesley R.
2
Hervet, Guillaume
2
Holznagel, Bernd
2
Joo, Mingyu
2
Kaut, Verena
2
Kent, Robert J.
2
Locksley, Gareth
2
MacAleer, Jill L.
2
Okuyama, Naoko
2
Paulu, Burton
2
Sharp, Byron
2
Soni, Pavleen
2
Vohra, Jyoti
2
Zhu, Yi
2
Abō, Tetsuo
1
Agnew, Clark M.
1
Ahn, Dohyun
1
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Allan, Grant
1
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1
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British Broadcasting Corporation
1
Centre National d'Etudes des Télécommunications <Paris>
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Centre d'Etudes et de Recherches sur la Vie Economique dans les Pays Anglo-Saxons <Paris>
1
Direktorenkonferenz der Landesmedienanstalten
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Frankreich / Conseil supérieur de l'audiovisuel
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Great Britain / Interim Action Committee on the Film Industry
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1
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1
Institut national de la communication audiovisuelle <Bry-sur-Marne>
1
Universität Duisburg <1980-2002>
1
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Journal of marketing communications
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
European journal of marketing : EJM
3
Journal of marketing research : JMR
3
The economic journal : the journal of the Royal Economic Society
3
Industrielle Beziehungen : Zeitschrift für Arbeit, Organisation und Management
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of health economics
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of sports economics
2
Journal of the Academy of Marketing Science
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Telecommunications policy : the international journal of digital economy, data sciences and new media
2
A blueprint book
1
Acamedia research monograph
1
Angewandte Medienforschung
1
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
Annals of the Institute of Social Science
1
Applied economics letters
1
Arts and the market
1
Asian economic journal : journal of the East Asian Economic Association
1
Business history review
1
Cmnd.
1
Decision
1
EBL-Schweitzer
1
EUI working paper / MWP
1
Economic development : journal of the Institute of Economics, Skopje
1
Economic history working papers / LSE, Economic History Department
1
Economy and society
1
Environment & planning
1
Fundamentals of marketing research ; Vol. 3
1
Hobart paper
1
Information economics and policy : IEP
1
Innovation in local economies : Germany in comparative context
1
International journal of Indian culture and business management
1
International journal of Indian culture and business management : IJICBM
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International journal of business and globalisation : IJBG
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ECONIS (ZBW)
143
USB Cologne (EcoSocSci)
26
Showing
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169
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1
Towards a Bourdieusian analysis of the social composition of the UK film and
television
workforce
Randle, Keith
;
Forson, Cynthia
;
Calveley, Moira
- In:
Work, employment & society : a journal of the British …
29
(
2015
)
4
,
pp. 590-606
Persistent link: https://www.econbiz.de/10011325771
Saved in:
2
Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
3
Television
advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
4
Internet versus
television
advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
5
The role of the marketing mix in
television
media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana
;
Filkov, German
- In:
Economic development : journal of the Institute of …
16
(
2014
)
1/2
,
pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
Saved in:
6
Television
advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
7
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
8
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
9
Game outcome uncertainty in the English Premier League : do German fans care?
Schreyer, Dominik
;
Schmidt, Sascha Leonard
;
Torgler, Benno
- In:
Journal of sports economics
19
(
2018
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10011880047
Saved in:
10
Was
television
responsible for a new generation of smokers?
Thomas, Michael
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
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