Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
~subject:"Knowledge society"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
An overview of marketing strat...
Similar by person
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Knowledge society
Consumer behaviour
9
USA
8
Konsumentenverhalten
7
United States
7
Advertising
5
E-commerce
4
Electronic Commerce
4
Marketing
4
Werbewirkung
4
Werbung
4
Brand
3
Brand image
3
Brand management
3
International marketing
3
Internet
3
Markenartikel
3
Markenführung
3
Markenimage
3
Marketing management
3
Marketing theory
3
Marketingmanagement
3
Marketingtheorie
3
Operations Research
3
Operations research
3
Services marketing
3
South Korea
3
Verbraucherverhalten
3
Advertising industry
2
Bibliometrics
2
Bibliometrie
2
Comparison
2
Definition
2
Design
2
Fernsehwerbung
2
Internationales Marketing
2
Internet marketing
2
Lebensstil
2
Lifestyle
2
more ...
less ...
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Aufsatz im Buch
4
Book section
4
Reprint
3
Article in journal
2
Aufsatz in Zeitschrift
2
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
6
Author
All
Zinkhan, George M.
6
Austin, Caroline Graham
1
Conchar, Margy P.
1
Crask, Melvin R.
1
Hollenbeck, Candice R.
1
King, Karen Whitehill
1
Perri, Matthew
1
Peters, Cara
1
Rollins, Brent L.
1
Song, Ji Hee
1
more ...
less ...
Published in...
All
Health marketing quarterly
1
Journal of retailing
1
Macromarketing - a global focus ; Vol. 2
1
Major theoretical debates and contemporary issues in marketing theory
1
Marketing-mix strategies - product strategy and promotion strategy
1
The Sage handbook of advertising
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The marketplace, emerging technology and marketing theory
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003876275
Saved in:
2
Market valuation models of the effect of advertising and promotional spending : a review and meta-analysis
Conchar, Margy P.
;
Crask, Melvin R.
;
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003836356
Saved in:
3
Peer-to-peer media opportunities
Austin, Caroline Graham
;
Zinkhan, George M.
;
Song, Ji Hee
- In:
The Sage handbook of advertising
,
(pp. 349-365)
.
2007
Persistent link: https://www.econbiz.de/10003570554
Saved in:
4
Nonbranded or branded direct-to-consumer prescription drug advertising : which is more effective?
Rollins, Brent L.
;
King, Karen Whitehill
;
Zinkhan, George M.
- In:
Health marketing quarterly
28
(
2011
)
1
,
pp. 86-98
Persistent link: https://www.econbiz.de/10008990989
Saved in:
5
Retail spectacles and brand meaning : insights from a brand museum case study
Hollenbeck, Candice R.
;
Peters, Cara
;
Zinkhan, George M.
- In:
Journal of retailing
84
(
2008
)
3
,
pp. 334-353
Persistent link: https://www.econbiz.de/10003782199
Saved in:
6
The marketplace, emerging technology and marketing theory
Zinkhan, George M.
-
2008
Persistent link: https://www.econbiz.de/10003611094
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
