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~subject:"Advertising effects"
~subject:"Private consumption"
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Advertising effects
Private consumption
Consumer behaviour
83,887
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Emotion
10,845
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9,844
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16
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Kenny, Geoff
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Association of National Advertisers
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Fakta Instituttet for Markedsforskning og Meningsmåling
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Journal of business research : JBR
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International journal of advertising : the review of marketing communications
140
Journal of marketing communications
139
Journal of retailing and consumer services
101
International journal of advertising : the quarterly review of marketing communications
93
Psychology & marketing
74
Journal of advertising research
73
Journal of promotion management : innovations in planning and applied research
69
Journal of promotion management : JPM
63
NBER working paper series
63
International journal of internet marketing and advertising : IJIMA
56
Journal of advertising : official publication of the American Academy of Advertising
53
International journal of consumer studies
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Marketing letters : a journal of research in marketing
47
Journal of marketing research : JMR
44
NBER Working Paper
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Working paper / National Bureau of Economic Research, Inc.
40
European journal of marketing : EJM
39
International journal of hospitality management
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
Marketing intelligence & planning
34
The journal of product & brand management
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
The journal of consumer marketing
32
Asia Pacific journal of marketing and logistics
31
Journal of current issues and research in advertising : JCIRA
31
Health marketing quarterly
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of consumer research : JCR ; an interdisciplinary bimonthly
28
Journal of marketing
27
Marketing : ZFP ; journal of research and management
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of international consumer marketing
26
The journal of brand management : an international journal
26
Young consumers : insight and ideas for responsible marketers
24
Journal of current issues and research in advertising
23
CESifo working papers
22
Discussion paper series / IZA
22
Economics letters
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ECONIS (ZBW)
6,678
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1
The influence of ad-evoked
feelings
on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Saved in:
2
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
Saved in:
3
Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisement
Lim, Choong Hoon
;
Yi, U-yŏng
;
Pedersen, Paul M.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
Saved in:
4
Consumers' response to commercials : when the energy level in the commercial conflicts with the media context
Puccinelli, Nancy M.
;
Wilcox, Keith
;
Grewal, Dhruv
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010507913
Saved in:
5
An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael
;
Phau, Ian
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
Saved in:
6
Love for logos : evaluating the congruency between brand symbols and typefaces and their relation to emtional words
Salgado-Montejo, Alejandro
;
Velasco, Carlos
;
Olier, …
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 635-649
Persistent link: https://www.econbiz.de/10010462628
Saved in:
7
The effect of human image in B2C website design : an eye-tracking study
Qiuzhen, Wang
;
Yang, Yi
;
Wang, Qi
;
Ma, Quingguo
- In:
Enterprise information systems
8
(
2014
)
5
,
pp. 582-605
Persistent link: https://www.econbiz.de/10010389716
Saved in:
8
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
9
A liberating-engagement theory of consumer fun
Oh, Travis Tae
;
Pham, Michel T.
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
1
,
pp. 46-73
Persistent link: https://www.econbiz.de/10013253555
Saved in:
10
The role of
emotion
in consumption
Voon, Jan P.
- In:
International journal of economics and finance
5
(
2013
)
11
,
pp. 95-104
Persistent link: https://www.econbiz.de/10010221326
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