Similar Search Results

Zhao, Guangzhi; Li, Weiwei; Teng, Lefa; Lu, Taihong - In: Journal of promotion management : JPM 20 (2014) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10010343560

Teng, Lefa; Zhao, Guangzhi; Li, Feng; Liu, Lu; Shen, Lulu - In: Journal of business research : JBR 103 (2019), pp. 240-249

Persistent link: https://www.econbiz.de/10012104215

Kareklas, Ioannis; Carlson, Jeffrey R.; Muehling, Darrel D. - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 25-39

Persistent link: https://www.econbiz.de/10009762984

Kareklas, Ioannis; Carlson, Jeffrey R.; Muehling, Darrel D. - In: Green advertising and the reluctant consumer, (pp. 19-33). 2014

Persistent link: https://www.econbiz.de/10010399387

Kareklas, Ioannis; Muehling, Darrel D.; Weber, T. J. - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 88-104

Persistent link: https://www.econbiz.de/10011292330

Karabas, Ismail; Kareklas, Ioannis; Weber, T. J.; … - In: Journal of marketing communications 27 (2021) 7, pp. 685-715

Persistent link: https://www.econbiz.de/10012653582

Gillespie, Brian; Muehling, Darrel D.; Kareklas, Ioannis - In: Journal of business research : JBR 82 (2018), pp. 90-102

Persistent link: https://www.econbiz.de/10011771789

Muehling, Darrel D. - In: Journal of marketing communications 19 (2013) 2, pp. 98-113

Persistent link: https://www.econbiz.de/10009723422

Kareklas, Ioannis; Brundel, Frédéric F.; Coulter, Robin A. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 87-95

Persistent link: https://www.econbiz.de/10010359875

Das, Gopal; Wiener, Hillary J. D.; Kareklas, Ioannis - In: Journal of business research : JBR 96 (2019), pp. 147-156

Persistent link: https://www.econbiz.de/10011980781