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Marketing, sales promotion, and advertising
Nolan, Carroll Anthony - 1965 - 7th ed
Persistent link: https://www.econbiz.de/10000541597
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Promotion : Persuasive communication in marketing
Tillman, Rollie; Kirkpatrick, Charles Atkinson - 1968
Persistent link: https://www.econbiz.de/10000568028
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The long-term impact of promotion and advertising on consumer brand choice
Mela, Carl F.; Gupta, Sunil; Lehmann, Donald R. - 1996
Persistent link: https://www.econbiz.de/10000959103
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Sales promotion models
Heerde, Harald J. van; Neslin, Scott A. - In: Handbook of marketing decision models, (pp. 107-162). 2008
Persistent link: https://www.econbiz.de/10003755264
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Brand portfolio promotions
Aribarg, Anocha; Arora, Neeraj - In: Journal of marketing research : JMR 45 (2008) 4, pp. 391-402
Persistent link: https://www.econbiz.de/10003756177
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Anytime versus only: mind-sets moderate the effect of expansive versus restrictive frames on promotion evaluation
Cheema, Amar; Patrick, Vanessa M. - In: Journal of marketing research : JMR 45 (2008) 4, pp. 462-472
Persistent link: https://www.econbiz.de/10003756357
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Pharmaceutical promotion in an age of consumerism
Donohue, Julie Marie - 2004
Persistent link: https://www.econbiz.de/10003776824
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Monotonic spline regression to estimate promotional price effects: a comparison to benchmark parametric models
Brezger, Andreas; Steiner, Winfried J. - In: Operations research proceedings 2005 : selected papers …, (pp. 607-612). 2006
Persistent link: https://www.econbiz.de/10003347793
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Special issue: Alternative promotional approaches and their impact on traditional advertising
2008
Persistent link: https://www.econbiz.de/10003810676
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Short-term effects of advertising: some well-established empirical law-like patterns
Wood, Leslie - In: Journal of advertising research 49 (2009) 2, pp. 186-192
Persistent link: https://www.econbiz.de/10003860561