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Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits

Grimmer, Martin; Woolley, Meghann - In: Journal of marketing communications 20 (2014) 4, pp. 231-250

Persistent link: https://www.econbiz.de/10010390892

Die Involvementtheorie und ihre Bedeutung für das Lebensmittelmarketing

Neumann, Raimo - 2009 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003819314

Marketing processed organic foods : the impact of promotional message framing (vice vs. virtue advertising) on perceptions of healthfulness

Anghelcev, George; McGroarty, Siobhan; Sar, Sela; … - In: Journal of food products marketing : innovations in … 26 (2020) 6, pp. 401-424

Persistent link: https://www.econbiz.de/10012287137

Does it pay to read your junk mail? : Evidence of the effect of advertising on home equity credit choices

Agarwal, Sumit (contributor); … - 2008 - Rev.

We examine the effect of direct mail (commonly referred to as junk mail) advertising on individual financial decisions by studying consumer choice of home equity debt contracts. Consistent with the theoretical predictions, we find that financial variables underlying the relative pricing of debt...

Persistent link: https://www.econbiz.de/10003774092