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Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers

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Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults livi...

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Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine

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Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study

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Übergewicht in Mexiko aus sozialökonomischer Perspektive : Präferenzen erkennen und Restriktionen verändern

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Im September 2013 kündigte die mexikanische Regierung ein starkes und gemeinsames Vorgehen gegen Übergewicht und Diabetes an und rief dabei ein umfassendes Massnahmenpaket aus. Ein weltweites Echo erhielt die geplante Einführung der "Fettsteuer" auf sehr kalorienhaltiges Essen und refrescos -...

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Mixing emotions : the use of humor in fear advertising

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