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Media messages
Allard, M. June - In: Understanding and managing diversity : readings, cases, …, (pp. 242-252). 2009
Persistent link: https://www.econbiz.de/10003733515
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Perceptions and practices of media engagement : a global perspective
Chan-Olmsted, Sylvia M.; Wolter, Lisa-Charlotte - In: JMM : the international journal on media management 20 (2018) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10011917615
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Practitioners' view of the role of OOH advertising media in IMC campaigns
Roux, A. T. - In: Management : journal of contemporary management issues 21 (2016) 2, pp. 181-205
Despite the traction that contemporary out-of-home advertising has gained in the global media landscape, there are still some ambiguities regarding the contribution of this medium in the context of integrated marketing communication. Previous studies have examined consumers’ responses to...
Persistent link: https://www.econbiz.de/10011644720
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Facing clutter : on message competition in marketing communications
Rosengren, Sara - 2008
Persistent link: https://www.econbiz.de/10003814411
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Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra; Koinig, Isabell; Scheiber, Rebecca - In: Media and change management : creating a path for new …, (pp. 189-209). 2022
Persistent link: https://www.econbiz.de/10013167353
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Message and media : the future of advertising research and practice in a digital environment
Koslow, Scott; Stewart, David W. - In: International journal of advertising : the review of … 41 (2022) 5, pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
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Viewer responses to product messages using one-person media influencers
Han, Kyoo-Hoon; Lee, Eunmi - In: International journal of internet marketing and … 15 (2021) 1, pp. 104-122
Persistent link: https://www.econbiz.de/10012512698
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The perception of media messages by preschool children
Šramová, Blandína; Pavelka, Jirí - In: Young consumers : insight and ideas for responsible … 18 (2017) 2, pp. 121-140
Persistent link: https://www.econbiz.de/10011748441
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Do pop-up ads in online videogames influence children’s inspired-to behavior?
Abbasi, Amir Zaib; Rehman, Umair; Ding Hooi Ting; … - In: Young consumers : insight and ideas for responsible … 23 (2022) 3, pp. 362-381
Persistent link: https://www.econbiz.de/10013367898
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The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.; Weinberger, Marc G.; Assaf, A. Georges; … - In: Journal of business research : JBR 152 (2022), pp. 387-397
Persistent link: https://www.econbiz.de/10013493993