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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
83,237
Konsumentenverhalten
80,757
Internet
21,834
Theorie
12,078
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11,847
Relationship marketing
9,468
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9,421
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7,653
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7,554
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6,026
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5,890
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5,676
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5,651
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5,444
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5,429
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4,606
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4,561
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4,443
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4,397
Retail trade
4,389
Gambling
4,382
Brand
4,375
Markenartikel
4,365
Experiment
4,187
Werbewirkung
3,820
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3,595
Advertising
3,364
Werbung
3,297
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3,291
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Gierl, Heribert
27
Septianto, Felix
23
Pelsmacker, Patrick de
22
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
14
Bauer, Hans H.
13
Pauwels, Koen
13
Huber, Frank
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Dahlén, Micael
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Bellman, Steven
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Malik, Garima
10
Naderer, Brigitte
10
Stafford, Marla Royne
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Taylor, Charles Raymond
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Zúñiga, Miguel Ángel
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9
Evans, Nathaniel J.
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Arora, Nilesh
8
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
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Ilicic, Jasmina
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Terlutter, Ralf
8
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
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Association of National Advertisers
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Avrim Lazar and Associates
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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Fachhochschule Reutlingen / European School of Business
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
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Peter Lang AG
1
Point-of-Purachse Advertising Institute
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Robert Schuman Centre for Advanced Studies
1
The Nielsen Company (Germany)
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
147
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
136
International journal of advertising : the quarterly review of marketing communications
89
Journal of promotion management : innovations in planning and applied research
70
Journal of retailing and consumer services
69
Journal of promotion management : JPM
66
Journal of advertising research
63
Psychology & marketing
62
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
47
Journal of marketing research : JMR
42
Marketing letters : a journal of research in marketing
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
40
European journal of marketing : EJM
34
The journal of product & brand management
33
Marketing intelligence & planning
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of current issues and research in advertising : JCIRA
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
The journal of consumer marketing
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
Marketing : ZFP ; journal of research and management
27
The journal of brand management : an international journal
26
International journal of hospitality management
24
Journal of current issues and research in advertising
22
Journal of international consumer marketing
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Journal of marketing research
17
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
International journal of electronic marketing and retailing : IJEMR
15
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ECONIS (ZBW)
3,774
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1
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of
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1
Sports bettors' responses to sports-embedded
gambling
promotions : implications for compulsive consumption
Hing, Nerilee
;
Lamont, Matthew
;
Vitartas, Peter
;
Fink, Elian
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2057-2066
Persistent link: https://www.econbiz.de/10011373169
Saved in:
2
Affective response to
gambling
promotions during televised sport : a qualitative analysis
Lamont, Matthew
;
Hing, Nerilee
;
Vitartas, Peter
- In:
Sport management review
19
(
2016
)
3
,
pp. 319-331
Persistent link: https://www.econbiz.de/10011598945
Saved in:
3
Promotion on the
internet
: the impact on the consumer and its effects : selected examples
Marciszewska, Barbara
;
Szydłowska, Wiktoria
- In:
European research studies
26
(
2023
)
3
,
pp. 690-703
Persistent link: https://www.econbiz.de/10014382111
Saved in:
4
An analysis of different types of advertising media and their influence on consumer preferences and purchase intentions for digital cameras
Ahn, Joongha
;
Lee, Changwon
;
Lee, Jongsu
;
Paik, Michael
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
4
,
pp. 356-369
Persistent link: https://www.econbiz.de/10010406174
Saved in:
5
Verbraucherspezifische Promotionwirkungen
Görtz, Gunnar
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003280476
Saved in:
6
Kaufakzeleration bei konsumentengerichteter Verkaufsförderung
Lutzky, Christian
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003438982
Saved in:
7
Warenprobenwirkung : verhaltenswissenschaftliche Erklärung unter Berücksichtigung einer Käufertypologisierung /Michaela Ludl
Ludl, Michaela
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003498810
Saved in:
8
Essays on the effects of promotions
Horn, Carmen
-
2013
Persistent link: https://www.econbiz.de/10010396397
Saved in:
9
It has to be ME (not YOU) : the role of competitive message on the effectiveness of sales promotion
Yoon, Heeyoung
;
Chang, Dae Ryun
;
Lee, Kyoungmi
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 339-349
Persistent link: https://www.econbiz.de/10010408195
Saved in:
10
Alternativen zum Rabatt : wie viel Wertschätzung erzielen Promotions im Automobilhandel? : Ein methodischer Ansatz zur Vermeidung der Rabattspirale
Bauer, Hans H.
;
Görtz, Gunnar
;
Exler, Stefanie
-
2005
Persistent link: https://www.econbiz.de/10002939563
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