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Advertising effects
Consumer behaviour
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Gierl, Heribert
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Septianto, Felix
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Dens, Nathalie
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Diehl, Sandra
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Pauwels, Koen
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Muehling, Darrel D.
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National Bureau of Economic Research
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European Advertising Academy
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Shaker Verlag
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Technische Universität Braunschweig
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Association of National Advertisers
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Books on Demand GmbH <Norderstedt>
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Department of Agricultural Economics, Cornell University Agricultural Experiment Station
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
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ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
IP Deutschland GmbH <Köln>
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Instituto Valenciano de Investigaciones Económicas
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
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OECD / Committee on Consumer Policy
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Organisation for Economic Co-operation and Development
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Peter Lang AG
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Point-of-Purachse Advertising Institute
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Robert Schuman Centre for Advanced Studies
1
Springer Gabler <Firma>
1
Universität Bremen
1
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Journal of business research : JBR
144
Journal of marketing communications
144
International journal of advertising : the review of marketing communications
140
International journal of advertising : the quarterly review of marketing communications
93
Journal of advertising research
70
Journal of promotion management : innovations in planning and applied research
69
Journal of retailing and consumer services
68
Journal of promotion management : JPM
64
Psychology & marketing
62
International journal of internet marketing and advertising : IJIMA
56
Journal of advertising : official publication of the American Academy of Advertising
53
Marketing letters : a journal of research in marketing
42
Journal of marketing research : JMR
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
40
European journal of marketing : EJM
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
The journal of product & brand management
33
Marketing intelligence & planning
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of current issues and research in advertising : JCIRA
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Health marketing quarterly
28
The journal of consumer marketing
28
Asia Pacific journal of marketing and logistics
27
The journal of brand management : an international journal
27
Marketing : ZFP ; journal of research and management
24
International journal of hospitality management
23
Journal of marketing
23
Journal of current issues and research in advertising
22
Journal of global marketing
22
Journal of international consumer marketing
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
SpringerLink / Bücher
21
Journal of consumer behaviour : an international research review
20
Young consumers : insight and ideas for responsible marketers
20
Journal of the Academy of Marketing Science
17
Cogent business & management
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International journal of consumer studies
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International journal of sports marketing & sponsorship
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ECONIS (ZBW)
3,882
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1
Does telic/paratelic user mode matter on the effectiveness of interactive internet advertising? : a reversal theory perspective
Jung, Jae Min
;
Hui, Hang Chu Michel
;
Min, Kyeong Sam
; …
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1303-1309
Persistent link: https://www.econbiz.de/10010365127
Saved in:
2
Online video advertisement avoidance : can interactivity help?
Hussain, Dildar
;
Lasage, Hélène
- In:
The journal of applied business research
30
(
2014
)
1
,
pp. 43-49
Persistent link: https://www.econbiz.de/10010252121
Saved in:
3
Using the P3a to gauge automatic attention to interactive television advertising
Treleaven-Hassard, Shiree
;
Gold, Joshua
;
Bellman, Steven
; …
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
5
,
pp. 777-784
Persistent link: https://www.econbiz.de/10009272606
Saved in:
4
Akzeptanz und Wirkung multimedialer Anwendungen im persönlichen Verkaufsgespräch : ein gestaltungsbezogener Ansatz auf der Grundlage eines umfassenden Kausalmodells am Beispiel der...
Kretschmar, Carsten
-
2004
Persistent link: https://www.econbiz.de/10002161001
Saved in:
5
In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne
;
Fransen, Marieke
;
Fennis, Bob Michaël
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
Saved in:
6
Interacting with background music engages e-customers more : the impact of interactive music on consumer perception and behavioral intention
Hwang, Angel Hsing-Chi
;
Oh, Jeeyun
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012238324
Saved in:
7
Interactive advertising displays : audience behavior around interactive advertising columns, life-size screens and banner displays
Beyer, Gilbert
-
2018
Persistent link: https://www.econbiz.de/10012003109
Saved in:
8
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
9
A study on advertising effectiveness between traditional advertisements and interactive advertisements in Central India
Kumar, Ravi
- In:
GITAM journal of management : a quarterly publication …
17
(
2019
)
1
,
pp. 148-164
Persistent link: https://www.econbiz.de/10012139308
Saved in:
10
Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting
Rauwers, Fabiënne
;
Voorveld, Hilde
;
Neijens, Peter C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 806-827
Persistent link: https://www.econbiz.de/10012492589
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