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Kundenakzeptanz des Direktmarketing
Lis, Beata Krystyna - 2009
Persistent link: https://www.econbiz.de/10003884159
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Duftmarketing für Dienstleistungsunternehmen : eine empirische Studie zur Wirkung von Duftstoffen in Banken
Reimer, Anja; Meyer, Judith - 2003
Persistent link: https://www.econbiz.de/10001744490
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An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift; Heeralal, Shalen - 2022
Persistent link: https://www.econbiz.de/10012887823
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Kundeninspiration in Apotheken : Marketingkonzepte für mehr Erfolg
Koslowski, Nicolas - 2017
Persistent link: https://www.econbiz.de/10011658731
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Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
Wyllie, Jessica; Carlson, Jamie; Rosenberger, Philip J. - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 697-718
Persistent link: https://www.econbiz.de/10010375803
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Impact of TV advertisement on the "response process" of the private service holders of Bangladesh
Hoque, Md. Anamul; Ahmed, SK Kamal; Fouji, Mahmudul Hasan - In: Business and Economic Research : BER 3 (2013) 1, pp. 427-441
Persistent link: https://www.econbiz.de/10009786139
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Impact of advertising on behaviour of consumers of low and high level of consumption of diary products
Chudzian, Joanna - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 13 (2014) 4, pp. 19-30
Persistent link: https://www.econbiz.de/10010497783
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Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin; Woolley, Meghann - In: Journal of marketing communications 20 (2014) 4, pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
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How does the attitude to sustainable food influence the perception of customers at the point of sale? : an eye-tracking study
Lamberz, Julia; Litfin, Thorsten; Teckert, Özlem; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 476-483
combining eye-tracking technology with a survey of 32 customers. At the entrance, customers were asked to buy a variety of the … newly introduced "Emsländer" organic juice, and then participate in the survey. The results demonstrate that customers with …
Persistent link: https://www.econbiz.de/10012221822
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Colour temperature in advertising and its impact on consumer purchase intentions
Pilelienė, Lina; Grigaliūnaitė, Viktorija - In: Oeconomia Copernicana 8 (2017) 4, pp. 657-669
Persistent link: https://www.econbiz.de/10012229039