Narrow search
Showing 1 - 10 of 3,624
Cover Image
On the dangers of pulling a fast one : advertisement disclaimer speed, brand trust, and purchase intention
Herbst, Kenneth C.; Finkel, Eli J.; Allan, David; … - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 909-919
Persistent link: https://www.econbiz.de/10009501082
Cover Image
From social to marketing interactions : the role of social networks
Soares, Ana Maria; Pinho, José Carlos; Nobre, Helena - In: Journal of transnational management : the official … 17 (2012) 1, pp. 45-62
Persistent link: https://www.econbiz.de/10009551262
Cover Image
Cultural perspectives on advertising perceptions and brand trustworthiness
Danbury, Annie; Palazzo, Maria; Mortimer, Kathleen; … - In: Analyzing the cultural diversity of consumers in the …, (pp. 207-226). 2015
Persistent link: https://www.econbiz.de/10011396929
Cover Image
In ads we trust : religiousness as a predictor of advertising trustworthiness and avoidance
Ketelaar, Paul Edwin; Konig, Ruben Peter; Smit, Edith G.; … - In: The journal of consumer marketing 32 (2015) 3, pp. 190-198
Persistent link: https://www.econbiz.de/10011376748
Cover Image
The importance of trust for personalized online advertising
Bleier, Alexander; Eisenbeiß, Maik - In: Journal of retailing 91 (2015) 3, pp. 390-409
Persistent link: https://www.econbiz.de/10011377040
Cover Image
Modelling consumer evaluation of brand extensions : empirical evidence from India
Kaur, Harleen; Pandit, Ajay - In: Vision : the journal of business perspective 19 (2015) 1, pp. 37-48
Persistent link: https://www.econbiz.de/10011343474
Cover Image
The effects of language on attitudes toward advertisements and brands trust in Mexico
García, Nuria Alonso; Chelminski, Piotr; Hernández, … - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 77-92
Persistent link: https://www.econbiz.de/10009770272
Cover Image
Confidence via correction : the effect of judgment correction on consumer confidence
Espinoza Peterson, Francine; Hamilton, Rebecca W. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10010359883
Cover Image
Advertisement disclaimer speed and corporate social responsibility : "costs" to consumer comprehension and effects on brand trust and purchase entention
Herbst, Kenneth C.; Hannah, Sean T.; Allan, David - In: Journal of business ethics : JOBE 117 (2013) 2, pp. 297-311
Persistent link: https://www.econbiz.de/10010231773
Cover Image
Examining factors correlated with consumer online shopping behaviour
Mohd Suki, Norazah; Norbayah Mohd Suki - In: Innovation in the high-tech economy, (pp. 133-141). 2013
Persistent link: https://www.econbiz.de/10010384871