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Top level results of a study of Czech households' awareness of the food advertising industry's self-regulation related to children
Lhotáková, Markéta; Olšanová, Květa - In: Central European business review : CEBR 4 (2015) 2, pp. 48-59
Persistent link: https://www.econbiz.de/10011489444
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Japan's demographic revolution? : a study of advertising practitioners? ; views on stereotypes
Kohlbacher, Florian; Prieler, Michael; Hagiwara, Shigeru - In: Asia Pacific business review 20 (2014) 2, pp. 249-268
Persistent link: https://www.econbiz.de/10010341295
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Journal of current issues and research in advertising : JCIRA
Philadelphia, Pa. : Taylor & Francis Group; anfangs: … - 14.1992 - 32.2010; 33.2012 -
Persistent link: https://www.econbiz.de/10000503876
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Special issue on creativity research in advertising
Sasser, Sheila L. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003808064
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Selling modernity : advertising in twentieth-century Germany
Swett, Pamela E. (ed.); Wiesen, S. Jonathan (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003433275
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Practitioner research for unpaid product placement issues : literature review and directions for future research
Morikawa, Miyuki; Hosoda, Takamichi - In: The marketing review 15 (2015) 3, pp. 361-381
Persistent link: https://www.econbiz.de/10011438104
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The effects of creativity on advertising wear-in and wear-out
Chen, Jiemiao; Yang, Xiaojing; Smith, Robert E. - In: Journal of the Academy of Marketing Science 44 (2016) 3, pp. 334-349
Persistent link: https://www.econbiz.de/10011489074
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Global advertising practices : a comparative study
Sirisagul, Kanya - 2008
Persistent link: https://www.econbiz.de/10003656186
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Ökonomie der Werbung : Grundlagen - Wirkungsweise - Geschäftsmodelle
Nöcker, Ralf - 2021 - 3. Auflage
Der Werbemarkt heute -- Ökonomische Theorie und Werbung -- Der ökonomische Nutzen der Werbung -- Geschäftsmodelle von … Agenturen -- Zukunft der Werbung und der Agenturen. …Ralf Nöcker beleuchtet in diesem Buch Werbung und Agenturen erstmals aus ökonomischer Perspektive und widmet sich dabei …
Persistent link: https://www.econbiz.de/10012627277
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The SAGE handbook of advertising
Tellis, Gerard J. (contributor); Ambler, Tim (contributor) - 2007 - Online-Ausg.
Advertising is a field that has attracted a great deal of academic attention. This handbook is edited by two highly …
Persistent link: https://www.econbiz.de/10013208127