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~subject:"Advertising effects"
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Advertising empirical generali...
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Advertising effects
Werbung
13,887
Advertising
11,360
Empirische Methode
4,147
Empirical method
4,066
Werbewirkung
3,916
Consumer behaviour
3,265
Konsumentenverhalten
3,159
Internet marketing
1,872
Online-Marketing
1,871
Theorie
1,806
Theory
1,750
Deutschland
1,596
advertising
1,409
USA
1,345
United States
1,174
Germany
1,133
Marketing
1,035
Brand management
843
Markenführung
822
Marketingmanagement
703
Marketing management
686
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622
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621
Markenimage
506
Brand image
503
Preismanagement
486
Pricing strategy
486
Markenartikel
463
Wettbewerb
432
Internet
398
Großbritannien
385
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382
Zielgruppe
359
United Kingdom
350
Target group
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Competition
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339
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Gierl, Heribert
19
Pelsmacker, Patrick de
19
Septianto, Felix
19
Eisend, Martin
18
Rosengren, Sara
16
Dahlén, Micael
15
Diehl, Sandra
15
Kaiser, Harry M.
14
Stafford, Marla Royne
14
Taylor, Charles Raymond
14
Wilbur, Kenneth C.
14
Yoon, Hye Jin
14
Yoon, Sukki
14
Reijmersdal, Eva A. van
13
Rozendaal, Esther
13
Bellman, Steven
12
Dens, Nathalie
11
Sahni, Navdeep S.
11
Terlutter, Ralf
11
Torres, Ivonne M.
11
Wilson, Rick T.
11
Buijzen, Moniek
10
Chan, Kara
10
Esch, Franz-Rudolf
10
Evans, Nathaniel J.
10
Malik, Garima
10
Mueller, Barbara
10
Sayedi, Amin
10
Choi, Yung Kyun
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Okazaki, Shintaro
9
Weinberger, Marc G.
9
Wu, Linwan
9
Boerman, Sophie C.
8
Campbell, Colin L.
8
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8
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National Bureau of Economic Research
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United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
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Advertising Research Foundation
2
European Advertising Academy
2
IGI Global
2
IP Deutschland GmbH <Köln>
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Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Peter Lang GmbH
2
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Erasmus Research Institute of Management
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
Institute of Practioners in Advertising
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Business
1
Market Research Society
1
Marketing Science Institute
1
NetLibrary, Inc
1
New Mexico
1
New Mexico State Highway Commission
1
Nikkei Kōkoku Kenkyūsho <Tokio>
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Point-of-Purachse Advertising Institute
1
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International journal of advertising : the review of marketing communications
163
International journal of advertising : the quarterly review of marketing communications
126
Journal of business research : JBR
116
Journal of marketing communications
115
Journal of advertising : official publication of the American Academy of Advertising
109
Journal of advertising research
100
Journal of promotion management : innovations in planning and applied research
56
Journal of promotion management : JPM
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Psychology & marketing
44
International journal of internet marketing and advertising : IJIMA
41
Journal of retailing and consumer services
36
Journal of current issues and research in advertising : JCIRA
35
European journal of marketing : EJM
34
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of marketing research : JMR
25
Young consumers : insight and ideas for responsible marketers
25
Journal of advertising
24
Journal of global marketing
24
Journal of current issues and research in advertising
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Marketing letters : a journal of research in marketing
22
Journal of international consumer marketing
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
SpringerLink / Bücher
18
Journal of marketing research
17
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
International journal of consumer studies
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Marketing intelligence & planning
14
International journal of hospitality management
13
Journal of consumer marketing
13
Journal of the Academy of Marketing Science
13
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ECONIS (ZBW)
3,855
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1
Der Einfluss von persönlichen Netzwerken auf die Adoption von Innovationen
Kuhlmann, Jan
-
2008
Persistent link: https://www.econbiz.de/10003725674
Saved in:
2
What we know about
advertising
: lessons from empirical generalizations
Precourt, Geoffrey
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003860354
Saved in:
3
Advertising
impact generalizations in a marketing mix context
Hanssens, Dominique M.
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 127-129
Persistent link: https://www.econbiz.de/10003860384
Saved in:
4
Evaluating empirical research into music in
advertising
: a congruity perspective
Oakes, Steve
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 38-50
Persistent link: https://www.econbiz.de/10003609570
Saved in:
5
Der Einfluss von persönlichen Netzwerken auf die Adoption von Innovationen
Kuhlmann, Jan
-
2008
Persistent link: https://www.econbiz.de/10009010433
Saved in:
6
Language choice in
advertising
for multinational corporations and local firms : a reinquiry focusing on monolinguals
Lin, Ying-Ching
;
Wang, Kai-Yu
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10011453858
Saved in:
7
Advertising
budgeting : a reinvestigation of the evidence on brand size and spend
Danenberg, Nick
;
Kennedy, Rachel
;
Beal, Virginia
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 139-146
Persistent link: https://www.econbiz.de/10011453908
Saved in:
8
The complexity of multi-media effects
Kolsarici, Ceren
;
Vakratsas, Demetrios
- In:
MSI reports : working paper series
(
2011
)
1
,
pp. 3-41
Persistent link: https://www.econbiz.de/10009383326
Saved in:
9
An empirical analysis of location-based mobile
advertising
: determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
10
Empirical essays on price discrimination and market segmentation
Khan, Romana
-
2004
Persistent link: https://www.econbiz.de/10003778028
Saved in:
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