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Designing an online retail marketplace : leveraging information from sponsored advertising

Long, Fei; Jerath, Kinshuk; Sárváry, Miklós - In: Marketing science 41 (2022) 1, pp. 115-138

Persistent link: https://www.econbiz.de/10012820501

An empirical analysis of seller advertising strategies in an online marketplace

Sun, Haoyan; Fan, Ming; Tan, Yong - In: Information systems research : ISR 31 (2020) 1, pp. 37-56

Persistent link: https://www.econbiz.de/10012242419

An experimental study of the generalized second price auction

Bae, Jinsoo; Kagel, John H. - In: International journal of industrial organization 63 (2019), pp. 44-68

Persistent link: https://www.econbiz.de/10012320559

Auctions for online ad space among advertisers sensitive to both views and clicks

Maillé, Patrick; Tuffin, Bruno - In: Electronic commerce research 18 (2018) 3, pp. 485-506

Persistent link: https://www.econbiz.de/10011901669

An experimental study of sponsored-search auctions

Che, Yeon-Koo; Choi, Syngjoo; Kim, Jinwoo - In: Games and economic behavior 102 (2017), pp. 20-43

Persistent link: https://www.econbiz.de/10011792065

The impact of competing ads on click performance in sponsored search

Agarwal, Ashish; Mukhopadhyay, Tridas - In: Information systems research : ISR 27 (2016) 3, pp. 538-557

Persistent link: https://www.econbiz.de/10011584780

Evolution of Online Advertising

Chandana, Nagandla; Abhishek, Thati Vikram; Sen, Anindya - 2018

Persistent link: https://www.econbiz.de/10011963843

Optimal auction design in two-sided markets

Gomes, Renato - In: The Rand journal of economics 45 (2014) 2, pp. 248-272

Persistent link: https://www.econbiz.de/10010394391

Hybrid Advertising Auctions

Zhu, Yi; Wilbur, Kenneth C. - 2012

Facebook and Google offer hybrid advertising auctions that allow advertisers to bid on a per-impression or a per-click basis for the same advertising space. This paper studies the properties of equilibrium and considers how to increase efficiency in this new auction format. Rational expectations...

Persistent link: https://www.econbiz.de/10014046727

Do organic results help or hurt sponsored search performance?

Agarwal, Ashish; Hosanagar, Kartik; Smith, Michael D. - In: Information systems research : ISR 26 (2015) 4, pp. 695-713

Persistent link: https://www.econbiz.de/10011420776