Hybrid Advertising Auctions
Year of publication: |
2012
|
---|---|
Authors: | Zhu, Yi ; Wilbur, Kenneth C. |
Publisher: |
[S.l.] : SSRN |
Subject: | Spieltheorie | Game theory | Online-Marketing | Internet marketing | Gleichgewichtstheorie | Equilibrium theory | Internet-Auktion | Online auction | Werbewirkung | Advertising effects | Auktionstheorie | Auction theory |
Extent: | 1 Online-Ressource (57 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: 2009 INFORMS Marketing Science Conference Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 21, 2010 erstellt |
Other identifiers: | 10.2139/ssrn.1371758 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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