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~subject:"Advertising effects"
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Advertising effects
Markenartikel
9,241
Brand
8,201
Brand management
5,570
Markenführung
5,566
Konsumentenverhalten
4,554
Consumer behaviour
4,550
Business-to-business marketing
3,535
Markenimage
3,491
B-to-B-Marketing
3,477
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3,462
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2,063
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2,053
Lieferantenmanagement
1,658
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637
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626
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Marketing
613
Business-to-Business-Marketing
580
Werbewirkung
563
Handelsmarke
535
Electronic Commerce
521
Store brand
515
Brand loyalty
498
Werbung
477
E-commerce
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Markentreue
445
Luxury goods
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Luxusgüter
439
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517
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35
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Gierl, Heribert
8
Esch, Franz-Rudolf
6
Bauer, Hans H.
5
Erfgen, Carsten
5
King, Stephen
5
Mäder, Ralf
5
Pelsmacker, Patrick de
5
Dens, Nathalie
4
Draganska, Michaela
4
Dwivedi, Yogesh Kumar
4
Klapper, Daniel
4
Ko, Eunju
4
Rosengren, Sara
4
Sattler, Henrik
4
Sreejesh, S.
4
Wilbur, Kenneth C.
4
Bernritter, Stefan F.
3
Brasel, S. Adam
3
Du, Rex Yuxing
3
Ghosh, Tathagata
3
Herrmann, Jean-Luc
3
Hill, Shawndra
3
Ketelaar, Paul E.
3
King, Karen Whitehill
3
Pauwels, Koen
3
Romaniuk, Jenni
3
Rossiter, John R.
3
Schnittka, Oliver
3
Septianto, Felix
3
Srivastava, R. K.
3
Vanhuele, Marc
3
Aitken, Robert
2
Arli, Denni
2
Avramova, Yana R.
2
Baack, Daniel W.
2
Bauer, Brittney C.
2
Baumgarth, Carsten
2
Baxter, Stacey M.
2
Brunner, Christian Boris
2
Calvert, Gemma
2
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Chambre de commerce et d'industrie de Paris
1
Peter Lang AG
1
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Journal of business research : JBR
31
The journal of product & brand management
24
Journal of marketing communications
19
International journal of advertising : the review of marketing communications
17
The journal of brand management : an international journal
15
International journal of advertising : the quarterly review of marketing communications
14
Journal of promotion management : JPM
14
Psychology & marketing
13
Journal of retailing and consumer services
12
International journal of internet marketing and advertising : IJIMA
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of the Academy of Marketing Science
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of advertising research
7
Journal of promotion management : innovations in planning and applied research
7
Marketing : ZFP ; journal of research and management
7
Marketing letters : a journal of research in marketing
7
Asia Pacific journal of marketing and logistics
6
A master class in brand planning : the timeless works of Stephen King
5
European journal of marketing : EJM
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
The journal of consumer marketing
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of global fashion marketing : JGfM
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Marketing intelligence & planning
4
International journal of consumer studies
3
International journal of pharmaceutical and healthcare marketing : IJPHM
3
Journal of advertising
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Australasian marketing journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Cogent business & management
2
EuroMed journal of business
2
European journal of marketing
2
European journal of operational research : EJOR
2
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ECONIS (ZBW)
553
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1
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553
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1
Growing two-sided networks by advertising the user base : a field experiment
Tucker, Catherine
;
Zhang, Juanjuan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 805-814
Persistent link: https://www.econbiz.de/10008736208
Saved in:
2
B2B web sites : advertising or relationship development?
Usunier, Jean-Claude
;
Ivens, Björn Sven
;
Roulin, Nicolas
-
2008
Persistent link: https://www.econbiz.de/10008799158
Saved in:
3
Comparing perceptions of marketing communication channels
Danaher, Peter J.
;
Rossiter, John R.
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 6-42
Persistent link: https://www.econbiz.de/10009007637
Saved in:
4
Studienergebnisse zum Einsatz von Social Media im B2B-Bereich
Bulander, Rebecca
;
Wüstemann, Johanna
- In:
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; …
,
(pp. 127-151)
.
2012
Persistent link: https://www.econbiz.de/10009559277
Saved in:
5
Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
Saved in:
6
The power of before and after : how the dirichlet can analyze the sales impact of a promotional activity
McCabe, Jim
;
Stern, Philip
;
Dacko, Scott G.
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 214-224
Persistent link: https://www.econbiz.de/10009618394
Saved in:
7
Emotionen rechnen sich
Sachse, Jan-Christoph
;
Klug, Matthias
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 81-95)
.
2017
Persistent link: https://www.econbiz.de/10011565731
Saved in:
8
Der Einsatz von Testimonials in der Business-to-Business-Kommunikation
Voeth, Markus
;
Niederauer, Christian
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
54
(
2008
)
2
,
pp. 8-17
Persistent link: https://www.econbiz.de/10003719836
Saved in:
9
Emotionale Anzeigen- und Direktwerbung im Investitionsgüterbereich : eine exploratorische Studie zu den Einsatzmöglichkeiten von Erlebniswerten in der Investitionsgüterwerbung
Lasogga, Frank
-
1998
Persistent link: https://www.econbiz.de/10000989327
Saved in:
10
Spreading the word through likes on Facebook : evaluating the message strategy effectiveness of Fortune 500 companies
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
4
,
pp. 269-294
Persistent link: https://www.econbiz.de/10010222782
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