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~subject:"Advertising effects"
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Advertising effects
Advertising
89
Werbung
80
Consumer behaviour
52
Konsumentenverhalten
50
Werbewirkung
49
USA
46
United States
43
Internationales Marketing
30
International marketing
29
Internet marketing
25
Online-Marketing
25
Japan
20
Corporate Social Responsibility
16
Schätzung
16
Corporate social responsibility
15
Brand management
14
Estimation
14
Markenführung
14
Schweiz
14
Germany
13
Marketing management
13
Marketingmanagement
13
Mobile communications
13
Mobilkommunikation
13
Deutschland
11
Mobile Marketing
11
Mobile marketing
11
Beziehungsmarketing
10
Brand image
10
Comparison
10
Markenimage
10
Relationship marketing
10
Social Web
10
Social web
10
Vergleich
10
Welt
10
World
10
Cultural identity
9
Kulturelle Identität
9
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Undetermined
28
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Article
44
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5
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Article in journal
36
Aufsatz in Zeitschrift
36
Aufsatz im Buch
9
Book section
9
Konferenzschrift
4
Collection of articles of several authors
2
Sammelwerk
2
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1
Conference proceedings
1
Konferenzbeitrag
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Language
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English
49
Author
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Taylor, Charles Raymond
22
Mueller, Barbara
16
Diehl, Sandra
12
Okazaki, Shintaro
12
Terlutter, Ralf
7
Taylor, Charles Robert
4
Koinig, Isabell
3
Mueller, Sophia
2
Schwaiger, Manfred
2
Bergvist, Lars
1
Borenstein, Benjamin E.
1
Boyle, Brett
1
Bušljeta Banks, Ivana
1
Campbell, Randall C.
1
Campo, Sara
1
Capella, Michael L.
1
Chan, Kara
1
Cho, Yoon-Na
1
Choi, Jieun
1
Choi, Yung Kyun
1
Costello, John P.
1
Dahlén, Micael
1
Ford, John B.
1
Franke, George R.
1
Ghanem, Salma
1
Hirose, Morikazu
1
Hock, Stefan J.
1
Kalliny, Morris
1
Katsukura, Akihiro
1
Kim, Seoyoung
1
Ko, Eunju
1
Lee, Doo-Hee
1
Lee, Doo-hee
1
Lee, Jong-Ho
1
Lee, Sungkyu
1
Longwell, Lance S.
1
Lou, Chen
1
Molina, Francisco José
1
Mukherji, Prokriti
1
Navarro, Angeles
1
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Institution
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ICORIA <9, 2010, Madrid>
1
Published in...
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International journal of advertising : the quarterly review of marketing communications
9
International journal of advertising : the review of marketing communications
6
Journal of business research : JBR
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of advertising research
3
SpringerLink / Bücher
3
Journal of current issues and research in advertising
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in advertising research
1
Bridging the gap between advertising academia and practice
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
EAA Series
1
Electronic markets : the international journal on networked business
1
European Advertising Academy
1
Gabler Research
1
International advertising and communication : current insights and empirical findings
1
International marketing : emerging markets
1
Journal of global marketing
1
Journal of strategic marketing
1
Measurement and research methods in international marketing
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Psychology & marketing
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
49
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1
Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany
Mueller, Sophia
;
Diehl, Sandra
;
Taylor, Charles Raymond
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10013463838
Saved in:
2
Editorial: On the economic effects of advertising : evidence that advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 339-342
Persistent link: https://www.econbiz.de/10009789462
Saved in:
3
Some interesting findings about Super Bowl advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 167-170
Persistent link: https://www.econbiz.de/10011581081
Saved in:
4
Red Alert: on the need for more research on corporate social responsibility appeals in advertising : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 337-339
Persistent link: https://www.econbiz.de/10011881807
Saved in:
5
Global consumer culture and advertising research : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 505-507
Persistent link: https://www.econbiz.de/10011882025
Saved in:
6
Taylor's theorem part II, advice for socially responsible advertisers : do not alienate target consumers! : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012200187
Saved in:
7
New thoughts on advertising's impact on consumer prices : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 261-262
Persistent link: https://www.econbiz.de/10014234021
Saved in:
8
Thoughts on cross-cultural advertising research in 2023 : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 969-971
Persistent link: https://www.econbiz.de/10014321544
Saved in:
9
Future needs in gender and LGBT advertising portrayals : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 971-973
Persistent link: https://www.econbiz.de/10013362119
Saved in:
10
Special issue: New media: mobile advertising and marketing
Taylor, Charles Raymond
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003757301
Saved in:
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