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~subject:"Advertising effects"
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Advertising effects
Werbung
13,886
Advertising
9,882
Marketing
6,762
Deutschland
5,251
Konsumentenverhalten
4,492
Consumer behaviour
4,473
Werbewirkung
4,104
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4,103
Theory
4,050
Germany
3,899
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2,717
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2,571
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2,463
Marketing management
2,269
Electronic Commerce
1,815
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1,790
Brand management
1,781
Verbraucherverhalten
1,619
Markenpolitik
1,589
Beziehungsmarketing
1,583
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1,567
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1,522
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1,485
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1,369
Marktforschung
1,307
Internet
1,213
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1,101
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1,075
Social Web
983
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982
Markenartikel
968
Management
940
Markenimage
869
Erfolgsfaktor
865
Öffentlichkeitsarbeit
823
Aufsatzsammlung
819
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803
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783
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738
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325
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Pelsmacker, Patrick de
19
Eisend, Martin
18
Gierl, Heribert
18
Septianto, Felix
18
Diehl, Sandra
17
Rosengren, Sara
16
Dahlén, Micael
15
Kaiser, Harry M.
14
Stafford, Marla Royne
14
Yoon, Hye Jin
14
Yoon, Sukki
14
Taylor, Charles Raymond
13
Reijmersdal, Eva A. van
12
Rozendaal, Esther
12
Dens, Nathalie
11
Sahni, Navdeep S.
11
Terlutter, Ralf
11
Torres, Ivonne M.
11
Wilbur, Kenneth C.
11
Wilson, Rick T.
11
Chan, Kara
10
Esch, Franz-Rudolf
10
Evans, Nathaniel J.
10
Huber, Frank
10
Malik, Garima
10
Mueller, Barbara
10
Sayedi, Amin
10
Bauer, Hans H.
9
Bellman, Steven
9
Buijzen, Moniek
9
Choi, Yung Kyun
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Weinberger, Marc G.
9
Wu, Linwan
9
Boerman, Sophie C.
8
Campbell, Colin L.
8
Okazaki, Shintaro
8
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
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Springer Gabler <Firma>
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Technische Universität Braunschweig
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Research Foundation
2
Deutsche Werbewissenschaftliche Gesellschaft
2
European Advertising Academy
2
Helmut-Schmidt-Universität
2
IGI Global
2
IP Deutschland GmbH <Köln>
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Peter Lang GmbH
2
Shaker Verlag
2
Österreichische Werbewissenschaftliche Gesellschaft
2
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Erasmus Research Institute of Management
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
Institute of Practioners in Advertising
1
J. L. Kellogg Graduate School of Management
1
Leuphana Universität Lüneburg
1
Macquarie University / Department of Business
1
Market Research Society
1
Marketing Science Institute
1
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International journal of advertising : the review of marketing communications
161
International journal of advertising : the quarterly review of marketing communications
123
Journal of business research : JBR
112
Journal of marketing communications
110
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
99
Journal of promotion management : innovations in planning and applied research
56
Journal of promotion management : JPM
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
SpringerLink / Bücher
47
Psychology & marketing
42
International journal of internet marketing and advertising : IJIMA
41
Journal of current issues and research in advertising : JCIRA
35
Journal of retailing and consumer services
34
European journal of marketing : EJM
33
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Young consumers : insight and ideas for responsible marketers
25
Journal of advertising
24
Journal of marketing research : JMR
24
Journal of current issues and research in advertising
23
Journal of global marketing
23
Gabler Edition Wissenschaft
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Marketing letters : a journal of research in marketing
22
Journal of marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of marketing research
17
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
International journal of consumer studies
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Research
14
International journal of hospitality management
13
Journal of consumer marketing
13
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ECONIS (ZBW)
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1
Prominente in der
Werbung
: empirische Untersuchungen zur Messung, Rezeption und Wirkung auf Basis der Markenpersönlichkeit
Fanderl, Harald Sebastian
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002749852
Saved in:
2
Structural changes in a complex system : a chaos-analytic study of a nonlinear advertising policy
Luhta, Irma
-
1997
Persistent link: https://www.econbiz.de/10000632941
Saved in:
3
Fine-Tuning von Werbebildern : ein verhaltenswissenschaftlicher Ansatz für die
Werbung
Kramer, Dominik
-
1998
Persistent link: https://www.econbiz.de/10000672606
Saved in:
4
Die
Werbung
ist tot - lang lebe die
Werbung
: [über 200 Kampagnen für moderne Märkte]
Himpe, Tom
-
2006
Persistent link: https://www.econbiz.de/10003323128
Saved in:
5
International advertising and communication : current insights and empirical findings
Diehl, Sandra
(
ed.
);
Terlutter, Ralf
(
contributor
)
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003323180
Saved in:
6
Selling modernity : advertising in twentieth-century Germany
Swett, Pamela E.
(
ed.
);
Wiesen, S. Jonathan
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003433275
Saved in:
7
Relevanz von Werbeeinstellungen zur Kontrolle langfristiger Werbewirkung im Fall etablierter Konsumgütermarken
Schlichthorst, Marisa
-
2006
bezüglich der
Werbung
eine bedeutendere Rolle für die Beeinflussung des Kaufverhaltens als die Werbeeinstellung und eignen sich …
Persistent link: https://www.econbiz.de/10003428351
Saved in:
8
Wirkung integrierter Kommunikation : ein verhaltenswissenschaftlicher Ansatz für die
Werbung
Esch, Franz-Rudolf
-
1998
Persistent link: https://www.econbiz.de/10008729634
Saved in:
9
Kellogg on advertising & media : the Kellogg School of Management
Calder, Bobby J.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003676945
Saved in:
10
G+J Werbewirkungspanel 2008 : auf den Spuren erfolgreicher Kampagnen
Vogel, Frank
;
Hallemann, Michael
-
2008
Persistent link: https://www.econbiz.de/10003597466
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