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~subject:"Advertising effects"
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Advertising effects
Werbung
13,811
Advertising
9,752
Werbewirkung
3,905
Konsumentenverhalten
2,899
Consumer behaviour
2,893
Online-Marketing
1,803
Internet marketing
1,799
Theorie
1,429
Theory
1,398
Deutschland
1,078
USA
992
United States
840
Marketing
804
Markenführung
738
Brand management
734
Printwerbung
660
Print advertising
658
advertising
651
Marketingmanagement
645
Marketing management
626
Germany
573
Social Web
548
Social web
547
Preismanagement
482
Pricing strategy
482
Markenimage
457
Brand image
445
Markenartikel
431
Wettbewerb
412
Beispielsammlung
409
Zielgruppe
365
Target group
351
Brand
348
Werbewirtschaft
320
Werbepsychologie
316
Competition
310
Öffentlichkeitsarbeit
294
Psychology of advertising
287
Advertising industry
283
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All
Undetermined
1,724
Free
745
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Article
2,902
Book / Working Paper
939
Journal
7
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All
Article in journal
2,736
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2,736
Aufsatz im Buch
166
Book section
166
Graue Literatur
142
Non-commercial literature
142
Arbeitspapier
108
Working Paper
108
Hochschulschrift
65
Thesis
41
Collection of articles of several authors
34
Sammelwerk
34
Conference paper
15
Konferenzbeitrag
15
Konferenzschrift
15
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12
Lehrbuch
11
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9
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8
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7
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4
Mehrbändiges Werk
4
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Ratgeber
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English
3,705
German
140
Italian
2
French
1
Russian
1
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Gierl, Heribert
20
Pelsmacker, Patrick de
19
Eisend, Martin
18
Rosengren, Sara
18
Septianto, Felix
18
Dahlén, Micael
16
Diehl, Sandra
16
Kaiser, Harry M.
14
Yoon, Hye Jin
14
Yoon, Sukki
14
Stafford, Marla Royne
13
Taylor, Charles Raymond
13
Torres, Ivonne M.
13
Rozendaal, Esther
12
Terlutter, Ralf
12
Dens, Nathalie
11
Mueller, Barbara
11
Reijmersdal, Eva A. van
11
Sahni, Navdeep S.
11
Wilbur, Kenneth C.
11
Wilson, Rick T.
11
Chan, Kara
10
Esch, Franz-Rudolf
10
Evans, Nathaniel J.
10
Malik, Garima
10
Sayedi, Amin
10
Buijzen, Moniek
9
Choi, Yung Kyun
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Poels, Karolien
9
Smit, Edith G.
9
Weinberger, Marc G.
9
Wu, Linwan
9
Bellman, Steven
8
Boerman, Sophie C.
8
Campbell, Colin L.
8
Okazaki, Shintaro
8
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National Bureau of Economic Research
10
Springer Fachmedien Wiesbaden
8
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Research Foundation
2
European Advertising Academy
2
IGI Global
2
IP Deutschland GmbH <Köln>
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Peter Lang GmbH
2
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Erasmus Research Institute of Management
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
Institute of Practioners in Advertising
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Business
1
Market Research Society
1
Marketing Science Institute
1
NetLibrary, Inc
1
New Mexico
1
New Mexico State Highway Commission
1
Nikkei Kōkoku Kenkyūsho <Tokio>
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Point-of-Purachse Advertising Institute
1
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Published in...
All
International journal of advertising : the review of marketing communications
159
International journal of advertising : the quarterly review of marketing communications
129
Journal of business research : JBR
118
Journal of advertising : official publication of the American Academy of Advertising
113
Journal of marketing communications
113
Journal of advertising research
102
Journal of promotion management : innovations in planning and applied research
56
Journal of promotion management : JPM
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Psychology & marketing
42
International journal of internet marketing and advertising : IJIMA
40
Journal of current issues and research in advertising : JCIRA
40
European journal of marketing : EJM
35
Journal of retailing and consumer services
34
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of marketing research : JMR
27
Young consumers : insight and ideas for responsible marketers
25
Journal of advertising
24
Journal of current issues and research in advertising
24
Journal of global marketing
24
Journal of international consumer marketing
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Marketing letters : a journal of research in marketing
22
Journal of marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of marketing research
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
International journal of consumer studies
16
Marketing : ZFP ; journal of research and management
16
SpringerLink / Bücher
16
Journal of business ethics : JOBE
14
International journal of hospitality management
13
Journal of the Academy of Marketing Science
13
Marketing intelligence & planning
13
Australasian marketing journal
12
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ECONIS (ZBW)
3,848
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1
The information processing of print advertisements by middle-aged women
Chattopadhyay, Tuhin
- In:
Decision
37
(
2010
)
2
,
pp. 79-99
Persistent link: https://www.econbiz.de/10008808329
Saved in:
2
Are they really that different from us : a comparison of Arab and American newspaper advertising
Kalliny, Morris
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 95-108
Persistent link: https://www.econbiz.de/10003987012
Saved in:
3
Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
4
A comparison of print advertisements from Australia and Croatia
Zubcevic, Nives
;
Luxton, Sandra
- In:
Australasian marketing journal
19
(
2011
)
2
,
pp. 131-136
Persistent link: https://www.econbiz.de/10009156386
Saved in:
5
Color effects in print advertising : a research update (1985 - 2012)
Panigyrakis, George G.
;
Kyrousi, Antigone G.
- In:
Corporate communications : an international journal
20
(
2015
)
3
,
pp. 233-255
Persistent link: https://www.econbiz.de/10011401357
Saved in:
6
The influence of DMO advertising on specific destination visitation behaviors
Morosan, Cristian
- In:
Journal of hospitality marketing & management
24
(
2015
)
1/2
,
pp. 47-75
Persistent link: https://www.econbiz.de/10010526375
Saved in:
7
Development of an advertising impact index to test advertisements in magazines
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 107-124
Persistent link: https://www.econbiz.de/10009770263
Saved in:
8
Missing ingredients in cause-related advertising : the right formula of execution style and cause framing
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 231-256
Persistent link: https://www.econbiz.de/10009744453
Saved in:
9
Effects of mutual fund advertising disclosures on investor information processing and decision-making
Lee, Taejun
;
Yun, Tai Woong
;
Haley, Eric
- In:
The journal of services marketing
27
(
2013
)
2
,
pp. 104-117
Persistent link: https://www.econbiz.de/10009747188
Saved in:
10
Magazine advertising : factors influencing the effectiveness of celebrity advertising
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
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