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Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?
Pechmann, Cornelia; Ratneshwar, Srinivasan - 1993
Persistent link: https://www.econbiz.de/10000883452
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How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian; Ray, Michael L. - 1993
Persistent link: https://www.econbiz.de/10000883454
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Theoretical approaches for studying effects of media context on advertising perception
Juntunen, Arja - 1994
Persistent link: https://www.econbiz.de/10000885351
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Japan's market & advertising 1985
1985 - Partially rev
Persistent link: https://www.econbiz.de/10000741079
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Advertising recall as a measure of advertising effect : 2 papers
1989
Persistent link: https://www.econbiz.de/10000778466
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Principles and applications of psychographic research in advertising
Tkocz, Zygmunt - 1989
Persistent link: https://www.econbiz.de/10000759262
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Measuring the effectiveness of image and linkage advertising : the nitty-gitty of maxi-marketing
Woodside, Arch G. - 1996
Persistent link: https://www.econbiz.de/10000553980
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Rhetoric and ideology in advertising : a content analytical study of American advertising
Ericsson, Lars O.; Ohlsson, Ragnar; Tännsjö, Torbjörn - 1978
Persistent link: https://www.econbiz.de/10000558937
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On the determination of advertising effectiveness : An empirical study of the German cigarette market
Reuijl, Jan C. - 1982
Persistent link: https://www.econbiz.de/10000559524
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Advertising
Heath, Ray Brian - 1968
Persistent link: https://www.econbiz.de/10000615396