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Felser, Peter - 1991

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Philadelphia, Pa. : Taylor & Francis Group; anfangs: … - 14.1992 - 32.2010; 33.2012 -

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Kramer, Dominik - 1998

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Kinney, Lance; McDaniel, Stephen R.; DeGaris, Larry - In: International journal of sports marketing & sponsorship 9 (2007/08) 3, pp. 169-179

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Gill, Matthew - In: International journal of sports marketing & sponsorship 9 (2007/08) 3, pp. 180-192

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Lee, Angela - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 139-158). 2008

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Oakenfull, Gillian K.; McCarthy, Michael S.; Greenlee, … - In: Journal of advertising research 48 (2008) 2, pp. 191-198

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Bakir, Aysen; Blodgett, Jeffrey G.; Rose, Gregory - In: Journal of advertising research 48 (2008) 2, pp. 255-266

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Hansen, Flemming - In: Handbuch Kommunikation : Grundlagen, innovative …, (pp. 559-589). 2009

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Esch, Franz-Rudolf; Fischer, Alexander - In: Handbuch Kommunikation : Grundlagen, innovative …, (pp. 645-668). 2009

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