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~subject:"Advertising effects"
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Advertising effects
Kongress
20,617
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Zinman, Jonathan
8
Gierl, Heribert
7
Karlan, Dean
7
Alan, Sule
6
Esch, Franz-Rudolf
6
Pelsmacker, Patrick de
6
Praxmarer-Carus, Sandra
5
Cemalcılar, Mehmet
4
Galasso, Vincenzo
4
Häusel, Hans-Georg
4
Langner, Tobias
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Nannicini, Tommaso
4
Septianto, Felix
4
Yoon, Sukki
4
Chang, Chingching
3
Cornwell, T. Bettina
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Fennis, Bob Michaël
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Kim, Dong Hoo
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Kim, Kacy K.
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Nelson, Michelle R.
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Noel, Hayden
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Rempel, Jan Eric
3
Rosengren, Sara
3
Stroebe, Wolfgang
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Wu, Linwan
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Yoon, Hye Jin
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Alexandris, Kostas
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Allexi, Katia
2
Ambler, Tim
2
Bakir, Aysen
2
Bart, Yakov
2
Berger, Jonah
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Bertrand, Marianne
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Bhatnagar, Namita
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Brune, Philipp
2
Buijzen, Moniek
2
Bursztyn, Leonardo
2
Cantoni, Davide
2
Chattopadhyay, Amitava
2
Choi, Jieun
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
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Chambre de commerce et d'industrie de Paris
1
European Advertising Academy
1
ICORIA <11, 2012, Stockholm>
1
NetLibrary, Inc
1
Shaker Verlag
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Journal of advertising : official publication of the American Academy of Advertising
29
Psychology & marketing
24
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising research
17
International journal of advertising : the review of marketing communications
16
Journal of business research : JBR
11
Selling modernity : advertising in twentieth-century Germany
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of promotion management : JPM
6
Marketing : ZFP ; journal of research and management
6
SpringerLink / Bücher
5
Berichte aus der Betriebswirtschaft
4
Faculty & research / Insead : working paper series
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing communications
4
Journal of marketing theory and practice
4
Journal of retailing and consumer services
4
Discussion paper / Centre for Economic Policy Research
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
International journal of hospitality management
3
Journal of global marketing
3
Marketing letters : a journal of research in marketing
3
Research
3
Administrative Sciences : open access journal
2
BREAD working paper
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
Discussion papers
2
Europäische Hochschulschriften / 5
2
Forschungsgruppe Konsum und Verhalten
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Health marketing quarterly
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
International journal of sports marketing & sponsorship
2
Journal of consumer behaviour : an international research review
2
Journal of consumer marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
397
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1
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397
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1
Intensität der Werbeforschung grosser Werbetreibender : eine empirische Untersuchung
Felser, Peter
-
1991
Persistent link: https://www.econbiz.de/10000875480
Saved in:
2
Journal of current issues and research in advertising : JCIRA
Philadelphia, Pa. : Taylor & Francis Group
;
anfangs: …
-
14.1992 - 32.2010; 33.2012 -
Persistent link: https://www.econbiz.de/10000503876
Saved in:
3
Fine-Tuning von Werbebildern : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Kramer, Dominik
-
1998
Persistent link: https://www.econbiz.de/10000672606
Saved in:
4
Demographic and psychographic variables predicting NASCAR sponsor brand recall
Kinney, Lance
;
McDaniel, Stephen R.
;
DeGaris, Larry
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 169-179
Persistent link: https://www.econbiz.de/10003731338
Saved in:
5
Corporations brought to you by NASCAR: rhetorical identification through sponsorship
Gill, Matthew
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 180-192
Persistent link: https://www.econbiz.de/10003731341
Saved in:
6
Rethinking message strategies : the difference between thin and thick slicing
Lee, Angela
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 139-158)
.
2008
Persistent link: https://www.econbiz.de/10003755909
Saved in:
7
Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
Saved in:
8
Children's responses to gender-role stereotyped advertisements
Bakir, Aysen
;
Blodgett, Jeffrey G.
;
Rose, Gregory
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 255-266
Persistent link: https://www.econbiz.de/10003742677
Saved in:
9
Emotional responses to marketing communication
Hansen, Flemming
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 559-589)
.
2009
Persistent link: https://www.econbiz.de/10003766121
Saved in:
10
Vergleichende Werbung
Esch, Franz-Rudolf
;
Fischer, Alexander
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 645-668)
.
2009
Persistent link: https://www.econbiz.de/10003766147
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