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Persistent link: https://www.econbiz.de/10011537822

Blogs, advertising, and local-market movie box office performance

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Effectiveness of films, sport, celebrity or mascot to content in the advertising : a dilemma for global brands

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Passing the Bechdel Test and the influence of Internet and social media advertising on seeing a new movie release

Fogel, Joshua; Criscione, Kara - In: The psychologist-manager journal : official journal of … 22 (2020) 3, pp. 67-77

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Advertising in the environment of movies : a literature study

Ádám, Horváth; Balázs, Gyenge - In: SocioEconomic challenges : SEC 3 (2019) 3, pp. 40-46

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Key factors in understanding trends in Hollywood product placements from 2005 to 2015

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Practitioner research for unpaid product placement issues : literature review and directions for future research

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Blogs, Advertising and Local-Market Movie Box-Office Performance

Gopinath, Shyam - 2014

We measure the effects of pre- and post-release blog volume, blog valence and advertising on the performance of 75 … driving across-market differences. Release day performance is impacted most by pre-release blog volume and advertising …, whereas post-release performance is influenced by post-release blog valence and advertising. Across markets, there is more …

Persistent link: https://www.econbiz.de/10013069244

Film music in advertising : an intertextual approach

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The effect of product placements on the evaluation of movies

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