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Advertising effects
Konsumentenverhalten
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Consumer behaviour
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Beziehungsmarketing
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25
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23
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22
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19
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16
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15
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13
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13
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Muehling, Darrel D.
12
Reijmersdal, Eva A. van
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11
Dahlén, Micael
11
Eisend, Martin
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Matthes, Jörg
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Wu, Linwan
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Yoon, Sukki
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9
Bellman, Steven
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Bang Nguyen Viet
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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ICORIA <11, 2012, Stockholm>
1
IGI Global
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IP Deutschland GmbH <Köln>
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Instituto Valenciano de Investigaciones Económicas
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
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OECD
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Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
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1
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Journal of business research : JBR
144
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
137
International journal of advertising : the quarterly review of marketing communications
92
Journal of promotion management : innovations in planning and applied research
69
Journal of retailing and consumer services
68
Psychology & marketing
64
Journal of advertising research
61
Journal of promotion management : JPM
60
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
47
Journal of marketing research : JMR
40
Marketing letters : a journal of research in marketing
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
European journal of marketing : EJM
34
The journal of product & brand management
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
24
Marketing : ZFP ; journal of research and management
23
Journal of current issues and research in advertising
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Journal of consumer behaviour : an international research review
20
Young consumers : insight and ideas for responsible marketers
20
Journal of global marketing
18
Journal of consumer marketing
17
Journal of marketing research
17
Cogent business & management
16
International journal of consumer studies
16
International journal of sports marketing & sponsorship
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ECONIS (ZBW)
3,725
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1
Advertising effectiveness for multiple retailer-brands in a
multimedia
and multichannel environment
Danaher, Peter J.
;
Danaher, Tracey S.
;
Smith, Michael S.
; …
- In:
Journal of marketing research
57
(
2020
)
3
,
pp. 445-467
Persistent link: https://www.econbiz.de/10012214143
Saved in:
2
Nutzung und Gestaltungsmöglichkeiten von
Multimedia
-CD-ROMs in der Marketing-Kommunikation mit Konsumenten : dargestellt am Beispiel multimedialer CD-ROM-Anwendungen zur Produktion...
Jarzina, Klaus Rüdiger
-
2005
Persistent link: https://www.econbiz.de/10003310999
Saved in:
3
Wirkung von Multimedialität bei Markenauftritten im Internet : theoretische Grundlagen und empirische Erkenntnisse
Esch, Franz-Rudolf
;
Hardiman, Marco
- In:
Marketing : ZFP ; journal of research and management
28
(
2006
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10003285249
Saved in:
4
The effects of audio-visual and visual-only cues on consumers' responses to co-branded advertising
Wang, Alex
;
Muehling, Darrel D.
- In:
Journal of marketing communications
16
(
2010
)
5
,
pp. 307-324
Persistent link: https://www.econbiz.de/10008695767
Saved in:
5
Akzeptanz und Wirkung multimedialer Anwendungen im persönlichen Verkaufsgespräch : ein gestaltungsbezogener Ansatz auf der Grundlage eines umfassenden Kausalmodells am Beispiel der...
Kretschmar, Carsten
-
2004
Persistent link: https://www.econbiz.de/10002161001
Saved in:
6
How multitasking during video content decreases ad effectiveness : the roles of task relevance, video involvement, and visual attention
Sun, Shuoya
;
Wojdynski, Bartosz W.
;
Binford, Matthew T.
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10012801957
Saved in:
7
Impacts of multimodal information on smartphones
Drossos, Dimitris
;
Lekakos, George
;
Voulgari, Stamatoula
- In:
International journal of electronic marketing and …
8
(
2017
)
3
,
pp. 258-282
Persistent link: https://www.econbiz.de/10011849101
Saved in:
8
Delusion in attribution : caveats in using attribution for
multimedia
budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
9
Factors influencing the buying behaviour of millennials towards insurance products in the Nigerian insurance market
Sodiq, Bamgbose Olalekan
- In:
Journal of economics and management research
9
(
2020
),
pp. 86-101
Persistent link: https://www.econbiz.de/10012664934
Saved in:
10
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
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