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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
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Konsumentenverhalten
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Theorie
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Theory
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Brand management
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Markenführung
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Perception
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Wahrnehmung
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Markenartikel
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Advertising
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Experiment
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Print advertising
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Printwerbung
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Product counterfeiting
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Produktpiraterie
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USA
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United States
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Welt
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World
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advertising
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Pieters, Rik
6
Wedel, Michel
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Aribarg, Anocha
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Batra, Rajeev
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Lans, Ralf van der
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Teixeira, Thales
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Teixeira, Thales S.
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Journal of marketing research : JMR
3
Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Sales effects of attention to feature advertisements : a Bayesian mediation analysis
Zhang, Jie
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 669-681
Persistent link: https://www.econbiz.de/10003896359
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2
Moment-to-moment optimal branding in TV commercials : preventing avoidance by pulsing
Teixeira, Thales S.
;
Wedel, Michel
;
Pieters, Rik
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 783-804
Persistent link: https://www.econbiz.de/10008702239
Saved in:
3
Raising the BAR : bias adjustment of recognition tests in advertising
Aribarg, Anocha
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 387-400
Persistent link: https://www.econbiz.de/10003983668
Saved in:
4
Emotion-induced engagement in Internet video advertisements
Teixeira, Thales
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10009524212
Saved in:
5
The stopping power of advertising : measures and effects of visual complexity
Pieters, Rik
;
Wedel, Michel
;
Batra, Rajeev
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 48-60
Persistent link: https://www.econbiz.de/10009237713
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6
Online advertising suppresses visual competition during planned purchases
Lans, Ralf van der
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
3
,
pp. 374-393
Persistent link: https://www.econbiz.de/10012654909
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